September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 5 to September 5.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 4,809,272. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “talk,” “funny,” and “consistent.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 92.83 percent positive reactions.

Lee Sung Min rose to second place with a brand reputation index of 3,307,041, marking a 20.62 percent increase in his score since August.

Shin Dong Yup climbed to third place with a brand reputation index of 2,060,255, marking a 42.15 percent rise in his score since last month.

Kim Jong Kook took fourth place with a brand reputation index of 1,538,092, while Kang Ho Dong came in at a close fifth with a score of 1,481,250.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Lee Sung Min
  3. Shin Dong Yup
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Heo Kyung Hwan
  7. Joo Woo Jae
  8. Jang Do Yeon
  9. HaHa
  10. Kim Jong Min
  11. Tak Jae Hoon
  12. Seo Jang Hoon
  13. Kim Sook
  14. Kim Won Hun
  15. Kim Joon Ho
  16. Lee Hyori
  17. Ahn Jung Hwan
  18. Kim Young Chul
  19. Lee Kyung Kyu
  20. Ji Suk Jin
  21. Kwak Beom
  22. Jung Hyung Don
  23. Lee Soo Geun
  24. Defconn
  25. Yang Se Chan
  26. Hong Hyun Hee
  27. Kim Gura
  28. Super Junior’s Kim Heechul
  29. Kim Dae Hee
  30. Kim Dong Hyun

Watch Yu Jae Seok and Kim Jong Kook on “Running Man” below:

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Or check out Lee Sung Min’s film “Handsome Guys” below!

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Top Photo Credit: Xportsnews

September Variety Star Brand Reputation Rankings Announced插图

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June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 6 to June 6.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,510,453. High-ranking phrases in his keyword analysis included “Jae Seok’s B&B Rules!”, “You Quiz on the Block,” and “How Do You Play?”, while his highest-ranking related terms included “comfortable,” “heartwarming,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 94.13 percent positive reactions.

Kim Jong Kook rose to second place with a brand reputation index of 3,114,066, marking a 32.39 percent increase in his score since May.

HaHa came in at a close third with a brand reputation index of 3,094,165, marking a 1.26 percent rise in his score since last month.

Lee Soo Ji jumped to fourth place after seeing a 77.55 percent increase in her brand reputation index since May, bringing her total score to 2,877,256.

Finally, Jun Hyun Moo rounded out the top five with a brand reputation index of 2,711,999 for June.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Kim Jong Kook
  3. HaHa
  4. Lee Soo Ji
  5. Jun Hyun Moo
  6. Shin Dong Yup
  7. Joo Woo Jae
  8. Kang Ho Dong
  9. Kim Dong Hyun
  10. Kim Sook
  11. Seo Jang Hoon
  12. Kim Jong Min
  13. Yang Sang Gook
  14. Ahn Jung Hwan
  15. Heo Kyung Hwan
  16. Kim Won Hun
  17. Kim Gura
  18. Jang Do Yeon
  19. Jung Joon Ha
  20. Lee Young Ja
  21. Park Myung Soo
  22. Super Junior’s Kim Heechul
  23. Tak Jae Hoon
  24. Kim Joon Ho
  25. Lee Sang Min
  26. Defconn
  27. Yoon Jung Soo
  28. Park Mi Sun
  29. Lee Kyung Kyu
  30. Lee Soo Geun

Watch Yu Jae Seok, Kim Jong Kook, and HaHa on “Running Man” below:

Watch Now

Or watch Jun Hyun Moo on “I Live Alone” below!

Watch Now

June Variety Star Brand Reputation Rankings Announced插图

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