May Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 23 to May 23.

BTS held onto their spot at the top of the list this month with a brand reputation index of 7,132,535 for May.

Lim Young Woong also maintained his position at second place with a brand reputation index of 6,390,625 for the month.

CORTIS shot to third place after seeing a 132.43 percent increase in their brand reputation index since April, bringing their total score to 4,313,084.

HANRORO took fourth place with a brand reputation index of 2,861,706, marking a 68.57 percent rise in her score since last month.

Finally, IVE came in at a close fifth with a brand reputation index of 2,739,078 for May.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  3. CORTIS
  4. HANRORO
  5. IVE
  6. BLACKPINK
  7. SEVENTEEN
  8. Kim Yong Bin
  9. Sung Si Kyung
  10. aespa
  11. Lee Chan Won
  12. TWICE
  13. BIGBANG
  14. ILLIT
  15. Park Ji Hyeon
  16. Young Tak
  17. Hearts2Hearts
  18. EXO
  19. Stray Kids
  20. PSY
  21. MAMAMOO’s Hwasa
  22. LE SSERAFIM
  23. Park Seo Jin
  24. Yena
  25. Wanna One
  26. JANNABI
  27. Swings
  28. TWS
  29. DAY6
  30. 10CM

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now


May Singer Brand Reputation Rankings Announced插图

Celeb,10cm,aespa,BIGBANG,BLACKPINK,BTS,CORTIS,DAY6,EXO,HANRORO,Hwasa,ILLIT,IVE,Jannabi,Kim Yong Bin,kpop,LE SSERAFIM,Lee Chan Won,Lim Young Woong,MAMAMOO,Park Ji Hyeon,Park Seo Jin,PSY,SEVENTEEN,Stray Kids,Sung Si Kyung,Swings,TWICE,TWS,Wanna One,Yena,Young Tak10cm,aespa,bigbang,blackpink,bts,cortis,day6,exo,hanroro,hwasa,illit,ive,jannabi,kim yong bin,kpop,le sserafim,lee chan won,lim young woong,mamamoo,park ji hyeon,park seo jin,psy,seventeen,stray kids,sung si kyung,swings,twice,tws,wanna one,yena,young tak#Singer #Brand #Reputation #Rankings #Announced1779503510

May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from April 16 to May 16.

BTS’s Jimin topped this month’s list with a brand reputation index of 6,447,417. High-ranking phrases in his keyword analysis included “ARMY,” “world tour,” and “Mexico,” while his highest-ranking related terms included “flawless,” “get excited for,” and “surpass.” Jimin’s positivity-negativity analysis also revealed a score of 92.97 percent positive reactions.

Wanna One’s Park Ji Hoon took second place with a brand reputation index of 5,510,360, while BTS’s Jungkook came in at a close third with a score of 5,494,822.

BTS’s Jin held onto his spot at fourth place with a brand reputation index of 3,782,172, and his bandmate V rounded out the top five for May with a score of 3,673,361.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Wanna One’s Park Ji Hoon
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s V
  6. BIGBANG’s G-Dragon
  7. BTS’s RM
  8. TVXQ’s Yunho
  9. BTS’s j-hope
  10. BTS’ Suga
  11. Wanna One’s Kim Jae Hwan
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. EXO’s Baekhyun
  14. CORTIS’s Keonho
  15. Super Junior’s Kim Heechul
  16. Wanna One’s Lai Kuanlin
  17. HIGHLIGHT’s Yoon Doojoon
  18. Wanna One’s Ong Seong Wu
  19. Wanna One’s Bae Jin Young
  20. Super Junior’s Choi Siwon
  21. WINNER’s Lee Seung Hoon
  22. SHINee’s Minho
  23. Super Junior’s Kyuhyun
  24. RIIZE’s Wonbin
  25. TWS’s Dohoon
  26. CORTIS’s Seonghyeon
  27. SHINee’s Key
  28. BIGBANG’s Daesung
  29. Wanna One’s Yoon Ji Sung
  30. EXO’s Kai

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

Watch Now

And check out BTS’s docu-series “BREAK THE SILENCE” below:

Watch Now


May Boy Group Member Brand Reputation Rankings Announced插图

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May Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from April 14 to May 14.

BTS held onto their spot at the top of the list this month with a brand reputation index of 10,608,366. High-ranking phrases in the group’s keyword analysis included “ARMY,” “Mexico concert,” and “ARIRANG,” while their highest-ranking related terms included “sing along,” “perform,” and “record.” BTS’s positivity-negativity analysis revealed a score of 95.53 percent positive reactions.

IVE also maintained their position at second place with a brand reputation index of 5,538,659 for May.

BLACKPINK rose to third place with a brand reputation index of 5,121,648, marking a 14.74 percent increase in their score since last month.

Meanwhile, SEVENTEEN took fourth place for May with a brand reputation index of 3,450,894.

Finally, CORTIS shot to fifth place with a brand reputation index of 2,951,892, marking a whopping 201.71 percent increase in their score since April.

Check out the top 30 for this month below!

  1. BTS
  2. IVE
  3. BLACKPINK
  4. SEVENTEEN
  5. CORTIS
  6. TWICE
  7. LE SSERAFIM
  8. BIGBANG
  9. ENHYPEN
  10. ILLIT
  11. Stray Kids
  12. KiiiKiii
  13. aespa
  14. Wanna One
  15. Red Velvet
  16. KISS OF LIFE
  17. EXO
  18. Apink
  19. fromis_9
  20. SHINee
  21. INFINITE
  22. THE BOYZ
  23. TWS
  24. BTOB
  25. ATEEZ
  26. OH MY GIRL
  27. Girls’ Generation
  28. NMIXX
  29. H1-KEY
  30. i-dle

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

And check out SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below:

Watch Now


May Idol Group Brand Reputation Rankings Announced插图

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May Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 9 to May 9.

BTS continued their reign at the top of the list with a brand reputation index of 10,428,385 for May. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “Mexico,” while their highest-ranking related terms included “sold out,” “invite,” and “surpass.” BTS’s positivity-negativity analysis also revealed a score of 93.47 percent positive reactions.

SEVENTEEN rose to second place with a brand reputation index of 4,621,979, marking an 18.61 percent increase in their score since April.

BIGBANG took third place with a brand reputation index of 3,362,832, marking a 22.94 percent rise in their score since last month.

CORTIS jumped to fourth place after seeing a 68.03 percent increase in their brand reputation index, bringing their score to 3,142,397 for the month.

Finally, EXO rounded out the top five with a brand reputation index of 2,489,847 for May.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. BIGBANG
  4. CORTIS
  5. EXO
  6. Wanna One
  7. SHINee
  8. THE BOYZ
  9. NCT
  10. TWS
  11. ENHYPEN
  12. Super Junior
  13. Stray Kids
  14. TVXQ
  15. KickFlip
  16. 2PM
  17. TXT
  18. BTOB
  19. MONSTA X
  20. ASTRO
  21. TREASURE
  22. ATEEZ
  23. VIXX
  24. HIGHLIGHT
  25. INFINITE
  26. ZEROBASEONE
  27. ALPHA DRIVE ONE
  28. BOYNEXTDOOR
  29. EVNNE
  30. B1A4

Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:

Watch Now

And watch SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below!

Watch Now


May Boy Group Brand Reputation Rankings Announced插图

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Rising Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rising singers!

The rankings were determined through an analysis of various rising singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 28 to April 28.

HANRORO topped this month’s list with a brand reputation index of 3,009,929, marking a 47.07 percent increase in her score since last month.

Trot singer Kim Yong Bin maintained his position at second place with a brand reputation index of 2,921,662, marking a 15.55 percent rise in his score.

KiiiKiii came in at a close third with a brand reputation index of 2,890,127, marking a 35.76 percent increase in their score.

WOODZ (Cho Seung Youn) took fourth place with a brand reputation index of 2,639,880, marking an 0.87 percent rise in his score.

Finally, ENHYPEN rounded out the top five after seeing a 51.73 percent increase in their brand reputation index, bringing their total score to 2,529,125.

Check out the top 30 for this month below!

  1. HANRORO
  2. Kim Yong Bin
  3. KiiiKiii
  4. WOODZ (Cho Seung Youn)
  5. ENHYPEN
  6. DAY6
  7. Park Ji Hyeon
  8. RIIZE
  9. Stray Kids
  10. Hearts2Hearts
  11. Rowoon
  12. Tei
  13. BIBI
  14. Woody
  15. CORTIS
  16. Park Seo Jin
  17. Ahn Sung Hoon
  18. Yena
  19. EXO’s Doh Kyung Soo (D.O.)
  20. BABYMONSTER
  21. HAON
  22. BTOB’s Changsub
  23. Kim Hee Jae
  24. KATSEYE
  25. TWS
  26. QWER
  27. Jo Yuri
  28. WJSN’s Dayoung
  29. AKMU’s Lee Chanhyuk
  30. Son Tae Jin

Rising Singer Brand Reputation Rankings Announced插图

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Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from March 16 to April 16.

BTS continued their reign at the top of the list with a brand reputation index of 18,899,941, marking a 90.72 percent increase in their score since last month. High-ranking phrases in the group’s keyword analysis included “ARMY,” “Goyang concert,” and “Billboard,” while their highest-ranking related terms included “overwhelming,” “perform,” and “gather.” BTS’s positivity-negativity analysis also revealed a score of 92.41 percent positive reactions.

Meanwhile, IVE rose to second place with a brand reputation index of 6,363,816.

Wanna One shot to third place with a brand reputation index of 4,960,223, marking a whopping 171.87 percent increase in their score since last month.

BLACKPINK took fourth place with a brand reputation index of 4,463,584, while SEVENTEEN rounded out the top five with a score of 3,716,301.

Check out the top 30 for this month below!

  1. BTS
  2. IVE
  3. Wanna One
  4. BLACKPINK
  5. SEVENTEEN
  6. BIGBANG
  7. ENHYPEN
  8. EXO
  9. TWICE
  10. SHINee
  11. Red Velvet
  12. KiiiKiii
  13. OH MY GIRL
  14. NCT
  15. aespa
  16. H1-KEY
  17. THE BOYZ
  18. TWS
  19. ILLIT
  20. Super Junior
  21. BTOB
  22. Shinhwa
  23. Stray Kids
  24. LE SSERAFIM
  25. Apink
  26. ATEEZ
  27. Hearts2Hearts
  28. NMIXX
  29. STAYC
  30. RIIZE

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

Or check out “Wanna One Go: Zero Base” below:

Watch Now


Idol Group Brand Reputation Rankings Announced插图

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SM Entertainment Wins Lawsuit Against Malicious YouTuber Sojang For Defamation Of EXO, Red Velvet, And aespa

SM Entertainment has released an official statement following the court’s final ruling against the malicious YouTuber Sojang.

Previously on April 22, the 14th Civil Division of the Seoul District Court ruled that the operator of Sojang infringed upon the personality rights of the members of EXO, Red Velvet, and aespa by producing and posting videos containing personal attacks. Consequently, the court ordered the channel operator to pay a total of 130 million won (approximately $88,000) in damages.

Furthermore, regarding SM Entertainment, the court ruled that the defendant’s actions effectively caused substantial disruption to the plaintiff company’s business operations and performance. Accordingly, the court ordered an additional 40 million won (approximately $27,000) in damages to SM, bringing the total compensation to 170 million won.

Read SM Entertainment’s full statement below:

Hello, this is SM Entertainment.

We would like to provide an update on the results of our legal action against the YouTube channel Sojang, which produced and distributed videos containing false information for the purpose of defaming our artists.

In April 2024, we filed a criminal complaint against the operator of the channel for defamation and insults under the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc. regarding EXO, Red Velvet, and aespa. Subsequently, in October of the same year, we filed a civil lawsuit against the same individual.

On January 15, 2025, the Incheon District Court ruled that the channel operator had severely infringed upon the honor and personality rights of our artists by disseminating false information and producing and posting videos containing personal attacks and derogatory expressions, thereby publicly insulting them. The court deemed these actions as crimes that significantly deviated from the scope of simple opinion expression. The operator was sentenced to two years in prison suspended for three years of probation, 120 hours of community service, and a forfeiture of approximately 211.42 million won (approximately $143,200). The operator repeatedly appealed the decision, but the original verdict was ultimately upheld.

Furthermore, on April 22, 2026, the 14th Civil Division of the Seoul Central District Court ruled that the operator of Sojang infringed upon the personality rights of our artists by producing and posting videos containing personal attacks and ordered the operator to pay a total of 130 million won in damages to the artists. Additionally, the court ruled, “The videos produced and posted by the channel operator led to a decline in the image and brand value of SM artists, which are core assets of SM, thereby causing substantial disruption to SM’s business operations and performance.” Consequently, the court ordered the operator to pay an additional 40 million won in damages to our company. This brings the total ordered compensation to 170 million won.

We will continue to take strong legal action, adhering to a policy of zero tolerance, against any YouTube channels that engage in personal attacks, use insulting or derogatory language, or habitually disseminate false information in order to protect our artists. We urge you to immediately cease all current illegal activities directed toward our artists.

Thank you.

Source (1) (2)


SM Entertainment Wins Lawsuit Against Malicious YouTuber Sojang For Defamation Of EXO, Red Velvet, And aespa插图

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April Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 25 to April 25.

BTS continued their reign at the top of the list this month with a brand reputation index of 9,262,989, marking a 27.60 percent increase in their score since March.

Lim Young Woong maintained his position at second place with a brand reputation index of 6,390,625, marking a 12.81 percent rise in his score since last month.

IVE held onto their spot at third place with a brand reputation index of 5,832,563, marking a 34.83 percent increase in their score since March.

BLACKPINK remained unmoving at fourth place with a brand reputation index of 4,879,743, marking a 23.72 percent rise in their score since last month.

Finally, Wanna One shot to fifth place after seeing a whopping 174.11 percent increase in their brand reputation index, bringing their total score to 3,202,886 for April.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  3. IVE
  4. BLACKPINK
  5. Wanna One
  6. KiiiKiii
  7. Kim Yong Bin
  8. WOODZ (Cho Seung Youn)
  9. Stray Kids
  10. aespa
  11. SEVENTEEN
  12. Hearts2Hearts
  13. Lee Chan Won
  14. Park Ji Hyeon
  15. EXO
  16. BIGBANG
  17. Sung Si Kyung
  18. MAMAMOO’s Hwasa
  19. Park Seo Jin
  20. CORTIS
  21. Jang Yoon Jung
  22. HANRORO
  23. TWS
  24. IU
  25. TWICE
  26. OH MY GIRL
  27. Red Velvet
  28. Young Tak
  29. Woody
  30. BIBI

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now


April Singer Brand Reputation Rankings Announced插图

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April Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from March 18 to April 18.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 14,004,945, marking a 7.77 percent increase in his score since last month.

High-ranking phrases in Park Ji Hoon’s keyword analysis included “The King’s Warden,” “RE:FLECT,” and “Bodyelse,” while his highest-ranking related terms included “return,” “release,” and “hold.” The singer-actor’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

BTS’s Jimin also held onto his spot at second place with a brand reputation index of 11,644,101, marking a staggering 132.31 percent increase in his score since March.

BTS’s Jungkook jumped to third after seeing a whopping 227.64 percent rise in his brand reputation index, bringing his total score to 9,151,873 for the month.

BTS’s Jin took fourth place for the month with a brand reputation index of 8,755,472, marking an impressive 143.27 percent increase in his score since March.

Finally, BTS’s RM shot to fifth place after seeing a massive 512.32 percent rise in his brand reputation index, bringing his total score to 7,123,773 for April.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s RM
  6. BTS’s V
  7. BTS’ Suga
  8. BTS’s j-hope
  9. BIGBANG’s G-Dragon
  10. Wanna One’s Kim Jae Hwan
  11. SHINee’s Minho
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. Wanna One’s Kang Daniel
  14. ENHYPEN’s Heeseung
  15. EXO’s Baekhyun
  16. WINNER’s Song Mino
  17. SHINee’s Key
  18. Wanna One’s Ong Seong Wu
  19. Super Junior’s Kim Heechul
  20. SEVENTEEN’s Jun
  21. THE BOYZ’s New
  22. HIGHLIGHT’s Yoon Doojoon
  23. WINNER’s Lee Seung Hoon
  24. Super Junior’s Choi Siwon
  25. Super Junior’s Kyuhyun
  26. BIGBANG’s Taeyang
  27. RIIZE’s Wonbin
  28. SHINee’s Taemin
  29. EXO’s Kai
  30. TVXQ’s Yunho

Watch Park Ji Hoon in his drama “Love Song for Illusion” on Viki below:

Watch Now

Or check out BTS’s docu-series “BREAK THE SILENCE” below!

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April Boy Group Member Brand Reputation Rankings Announced插图

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April Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 11 to April 11.

BTS topped this month’s list with a staggering brand reputation index of 22,897,786, marking a whopping 165.57 percent increase in their score since March.

High-ranking phrases in BTS’s keyword analysis included “ARMY,” “ARIRANG,” and “concert,” while their highest-ranking related terms included “perform,” “attend,” and “begin.” The group’s positivity-negativity analysis also revealed a score of 95.12 percent positive reactions.

Wanna One jumped to second place after seeing a 55.35 percent rise in their brand reputation index, bringing their total score to 4,513,178 for April.

Meanwhile, SEVENTEEN held onto their spot at third place with a brand reputation index of 3,913,634.

ENHYPEN rose to fourth place with a brand reputation index of 3,557,928, marking a 63.86 percent increase in their score since March.

Finally, Stray Kids rounded out the top five with a brand reputation index of 3,311,143 for April.

Check out the top 30 for this month below!

  1. BTS
  2. Wanna One
  3. SEVENTEEN
  4. ENHYPEN
  5. Stray Kids
  6. BIGBANG
  7. THE BOYZ
  8. EXO
  9. SHINee
  10. TWS
  11. CORTIS
  12. Shinhwa
  13. Super Junior
  14. NCT
  15. BOYNEXTDOOR
  16. BTOB
  17. INFINITE
  18. ALPHA DRIVE ONE
  19. ZEROBASEONE
  20. ATEEZ
  21. MONSTA X
  22. 2PM
  23. RIIZE
  24. ASTRO
  25. TREASURE
  26. HIGHLIGHT
  27. VIXX
  28. ONF
  29. IDID
  30. TVXQ

Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:

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And check out Wanna One’s variety show “Wanna One Go: Zero Base” below!

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April Boy Group Brand Reputation Rankings Announced插图

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