October Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from September 5 to October 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

BTS held onto their spot at the top of the list with a brand reputation index of 4,009,253, marking a 1.96 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “ambassador,” while their highest-ranking related terms included “power of influence,” “fan loyalty,” and “highly influential.” BTS’s positivity-negativity analysis also revealed a score of 93.85 percent positive reactions.

RESCENE maintained their position at second place with a brand reputation index of 3,716,679, marking an 8.42 percent rise in their score since last month.

Meanwhile, Lim Young Woong remained third with a brand reputation index of 1,519,748 for October.

IVE rose to fourth place with a brand reputation index of 1,246,560, while Kim Do Yeong rounded out the top five with a score of 1,082,144.

Check out the top 30 for this month below!

  1. BTS
  2. RESCENE
  3. Lim Young Woong
  4. IVE
  5. Kim Do Yeong
  6. Go Youn Jung
  7. BLACKPINK
  8. Shin Min Ah
  9. Son Heung Min
  10. Heo Nam Jun
  11. Yu Jae Seok
  12. Gong Yoo
  13. Lee Jung Jae
  14. Park Ji Hoon
  15. Seo Kang Jun
  16. Lee Byung Hun
  17. Faker
  18. Kim Hye Yoon
  19. Seongri
  20. Kim Hye Soo
  21. Kim Woo Bin
  22. Yoon Kyung Ho
  23. Ryu Hyun Jin
  24. Jun Ji Hyun
  25. Girls’ Generation’s Lim Yoona
  26. Park Bo Gum
  27. Byeon Woo Seok
  28. Park Ji Hyeon
  29. Jang Han Byul
  30. Kim You Jung

Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:

Watch Now

October Advertisement Model Brand Reputation Rankings Announced插图

Celeb,BLACKPINK,BTS,Byeon Woo Seok,drama,Faker,Girls’ Generation,Go Youn Jung,Gong Yoo,Heo Nam Jun,IVE,Jang Han Byul,Jun Ji Hyun,Kim Do Yeong,Kim Hye Soo,Kim Hye Yoon,Kim Woo Bin,Kim You Jung,kpop,Lee Byung Hun,Lee Jung Jae,Lim YoonA,Lim Young Woong,Park Bo Gum,Park Ji Hoon,Park Ji Hyeon,RESCENE,Ryu Hyun Jin,Seo Kang Jun,Seongri,Shin Min Ah,Son Heung Min,Yoon Kyung Ho,Yu Jae SeokBLACKPINK,BTS,Byeon Woo Seok,drama,Faker,Girls’ Generation,Go Youn Jung,Gong Yoo,Heo Nam Jun,IVE,Jang Han Byul,Jun Ji Hyun,Kim Do Yeong,Kim Hye Soo,Kim Hye Yoon,Kim Woo Bin,Kim You Jung,kpop,Lee Byung Hun,Lee Jung Jae,Lim YoonA,Lim Young Woong,Park Bo Gum,Park Ji Hoon,Park Ji Hyeon,RESCENE,Ryu Hyun Jin,Seo Kang Jun,Seongri,Shin Min Ah,Son Heung Min,Yoon Kyung Ho,Yu Jae Seok#October #Advertisement #Model #Brand #Reputation #Rankings #Announced1791173734

September Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from August 3 to September 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

BTS continued their reign at the top of the list with a brand reputation index of 3,932,230, marking a 10.70 percent increase in their score since August. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “Billboard,” while their highest-ranking related terms included “hot,” “prove,” and “confident.” BTS’s positivity-negativity analysis also revealed a score of 93.09 percent positive reactions.

RESCENE jumped to second place after seeing a 118.01 percent increase in their brand reputation index, bringing their total score to 3,427,885 for September.

Lim Young Woong took third place with a brand reputation index of 1,648,327, while Yu Jae Seok ranked fourth with a score of 1,473,244.

Finally, IVE came in at a close fifth with a brand reputation index of 1,367,588 for September.

Check out the top 30 for this month below!

  1. BTS
  2. RESCENE
  3. Lim Young Woong
  4. Yu Jae Seok
  5. IVE
  6. BLACKPINK
  7. Park Ji Hoon
  8. Kim Do Yeong
  9. Byeon Woo Seok
  10. Go Youn Jung
  11. PSY
  12. Son Heung Min
  13. Lee Jung Hoo
  14. Jung Hae In
  15. Park Jin Young
  16. Gong Yoo
  17. Lee Chan Won
  18. So Ji Sub
  19. BIBI
  20. Kim Go Eun
  21. TWICE
  22. Park Eun Bin
  23. Kim Hye Soo
  24. Faker
  25. Kim Jong Kook
  26. Jun Ji Hyun
  27. Sung Si Kyung
  28. Red Velvet
  29. Kim Yuna
  30. Park Bo Gum

Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:

Watch Now

And watch Yu Jae Seok on “Running Man” below!

Watch Now

September Advertisement Model Brand Reputation Rankings Announced插图

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Watch: TVXQ’s Changmin, TXT’s Beomgyu, And More Join “Murder Club” In New AI-Based Deduction Game Show Teasers

Disney+’s upcoming variety program “Murder Club” has unveiled its participants and broadcast details with new teasers!

“Murder Club” is an AI mystery deduction game show where Korea’s top celebrities visit a mysterious club that transforms anyone into a suspect in an epic murder case. Each episode features a new setting and era, and every participant acts as both a unique player and a suspect, engaging in a fierce psychological battle that blends lying, cover-ups, acting, and deduction to identify the single culprit.

Notably, “AI” is the show’s primary weapon. The AI-generated murder case episodes provide a realistic level of immersion as if the actual cast members are reenacting the crime, promising a different kind of fun compared to existing mystery variety shows.

Furthermore, a variety of guests add to the spectacle. The participant lineup includes travel YouTuber Pani Bottle, pro gamer Faker; comedians Choi Yang Rak and Uhm Ji Yoon, actor Shin Sung Rok, former civil servant Kim Seon Tae, TVXQ’s Changmin, baseball player Kim Hyun Soo, TXT’s Beomgyu, and Chef Park Joo Sung from “Culinary Class Wars.” Using their individual strengths—such as cool-headed judgment, sharp deduction, and exceptional wit—they will engage in unpredictable psychological warfare.

Watch: TVXQ’s Changmin, TXT’s Beomgyu, And More Join “Murder Club” In New AI-Based Deduction Game Show Teasers插图

Check out a teaser for the show below:

“Murder Club” is set to premiere on July 29. Stay tuned!

While you wait, watch Changmin in “The Scholar Who Walks the Night”:

Watch Now

Or check out Shin Sung Rok in “The Last Empress”:

Watch Now

Watch: TVXQ’s Changmin, TXT’s Beomgyu, And More Join “Murder Club” In New AI-Based Deduction Game Show Teasers插图1

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