September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 5 to September 5.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 4,809,272. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “talk,” “funny,” and “consistent.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 92.83 percent positive reactions.

Lee Sung Min rose to second place with a brand reputation index of 3,307,041, marking a 20.62 percent increase in his score since August.

Shin Dong Yup climbed to third place with a brand reputation index of 2,060,255, marking a 42.15 percent rise in his score since last month.

Kim Jong Kook took fourth place with a brand reputation index of 1,538,092, while Kang Ho Dong came in at a close fifth with a score of 1,481,250.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Lee Sung Min
  3. Shin Dong Yup
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Heo Kyung Hwan
  7. Joo Woo Jae
  8. Jang Do Yeon
  9. HaHa
  10. Kim Jong Min
  11. Tak Jae Hoon
  12. Seo Jang Hoon
  13. Kim Sook
  14. Kim Won Hun
  15. Kim Joon Ho
  16. Lee Hyori
  17. Ahn Jung Hwan
  18. Kim Young Chul
  19. Lee Kyung Kyu
  20. Ji Suk Jin
  21. Kwak Beom
  22. Jung Hyung Don
  23. Lee Soo Geun
  24. Defconn
  25. Yang Se Chan
  26. Hong Hyun Hee
  27. Kim Gura
  28. Super Junior’s Kim Heechul
  29. Kim Dae Hee
  30. Kim Dong Hyun

Watch Yu Jae Seok and Kim Jong Kook on “Running Man” below:

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Or check out Lee Sung Min’s film “Handsome Guys” below!

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Top Photo Credit: Xportsnews

September Variety Star Brand Reputation Rankings Announced插图

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May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

Watch Now

Or watch Jun Hyun Moo on “I Live Alone” below!

Watch Now

May Variety Star Brand Reputation Rankings Announced插图

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