Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 23 to April 23.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 9,217,765. High-ranking phrases in his keyword analysis included “RE:FLECT,” “boyish charm,” and “Bodyelse,” while his highest-ranking related terms included “release,” “look forward to,” and “make a comeback.” Park Ji Hoon’s positivity-negativity analysis also revealed a score of 93.61 percent positive reactions.

BTS’s Jimin came in at a close second with a brand reputation index of 9,187,795, marking a 20.45 percent increase in his score since last month.

BTS’s Jungkook shot to third place after seeing a whopping 174.83 percent rise in his brand reputation index, bringing his total score for the month to 8,333,406.

BTS’s V held onto his spot at fourth place with a brand reputation index of 7,876,522, marking a 41.01 percent increase in his score since last month.

Finally, IVE’s Jang Won Young rounded out the top five with a brand reputation index of 7,161,255, marking a 14.41 percent rise in her score.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s V
  5. IVE’s Jang Won Young
  6. BLACKPINK’s Jennie
  7. BTS’s Jin
  8. BTS’s RM
  9. BTS’s j-hope
  10. BTS’ Suga
  11. BLACKPINK’s Rosé
  12. aespa’s Karina
  13. BLACKPINK’s Lisa
  14. BIGBANG’s G-Dragon
  15. KISS OF LIFE’s Natty
  16. BLACKPINK’s Jisoo
  17. IVE’s An Yu Jin
  18. Red Velvet’s Joy
  19. aespa’s Winter
  20. IVE’s Rei
  21. NU’EST and Wanna One’s Hwang Minhyun
  22. Red Velvet’s Irene
  23. SHINee’s Key
  24. THE BOYZ’s New
  25. Girls’ Generation’s Taeyeon
  26. TWICE’s Nayeon
  27. Girls’ Generation’s Lim Yoona
  28. Red Velvet’s Seulgi
  29. Red Velvet’s Wendy
  30. THE BOYZ’s Juyeon

Watch teasers for Park Ji Hoon’s upcoming drama “The Legend of Kitchen Soldier” here:

Watch Now

And check out BTS’s docu-series “BREAK THE SILENCE” below!

Watch Now

Individual Idol Brand Reputation Rankings Announced插图

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BLACKPINK’s Jisoo And Zayn Malik’s “EYES CLOSED” MV Soars Past 100 Million Views

BLACKPINK’s Jisoo has hit the 100 million mark with yet another music video!

On April 22 at around 8:59 p.m. KST, the music video for Jisoo and Zayn Malik’s duet “EYES CLOSED” surpassed 100 million views on YouTube.

BLACKPINK’s Jisoo And Zayn Malik’s “EYES CLOSED” MV Soars Past 100 Million Views插图

The music video for “EYES CLOSED” was originally released on October 10, 2025 at 1 p.m. KST, meaning that it took the song just over six months and 12 days to reach the milestone.

This also marks Jisoo’s third solo music video to surpass 100 million views, following “FLOWER” and “earthquake.”

Congratulations to Jisoo and Zayn Malik!

Celebrate by watching the music video for “EYES CLOSED” again below:

BLACKPINK’s Jisoo And Zayn Malik’s “EYES CLOSED” MV Soars Past 100 Million Views插图1

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BLACKPINK’s Jisoo’s Legal Representative Releases Statement Addressing Family-Related Controversy

BLACKPINK’s Jisoo’s legal representative has issued an official statement addressing recent speculation surrounding a family-related controversy.

On April 16, reports emerged that the older brother of a well-known girl group member, identified as Mr. A, had been arrested on charges of sexually molesting a female broadcast jockey (BJ). As speculation grew that the individual in question was Jisoo’s older brother, additional allegations surfaced. A person identifying herself as Mr. A’s wife claimed on social media that she had experienced domestic violence during their marriage.

In response, on April 20, attorney Eun Hyun Ho of Kim & Chang, the legal representative for Jisoo’s agency BLISSOO, released an official statement clarifying that both the artist and the company are not connected to the matter.

This is attorney Eun Hyun Ho of Kim & Chang, legal representative for BLISSOO.

We express our deep regret over the indiscriminate spread of content that associates the artist and BLISSOO with a family-related matter, as well as the circulation of false information that damages the artist’s reputation through certain media reports, online communities, and social media.

First, the matter currently being raised is entirely unrelated to the artist and BLISSOO. Much of the information circulating online consists of unverified speculation or clearly false claims.

The artist began her trainee life at a young age and has lived independently for many years, apart from her family. As such, she is not in a position to be aware of or involved in the private matters of the individual in question.

Additionally, during the preparatory stages of establishing BLISSOO, the artist did receive limited advice and assistance from family members in the form of relaying communications during discussions with relevant parties. However, at no point—then or now—have family members received compensation from BLISSOO or participated in any management or decision-making processes. Since then, the company has been operated entirely independently, without any involvement from family members.

In particular, claims circulating in some media outlets and online stating that “the individual co-founded the company with the artist” or that “the individual serves as part of BLISSOO’s management or as its CEO” are entirely false. We clearly state that the individual has no legal or managerial ties to BLISSOO.

Furthermore, neither BLISSOO nor the artist has provided any financial or legal support to the individual, nor do they have any plans to do so in the future. The artist also has no communication or involvement with the individual regarding this matter.

Despite this, the continued dissemination of false information, as well as the use of the artist’s name, likeness, or image in connection with unrelated matters, constitutes a clear violation of rights and defamation.

Accordingly, our legal team strongly warns that we will take all available civil and criminal legal action without delay against the following acts:

1. The creation and distribution of content containing false information and defamatory claims
2. The use of the artist’s name, likeness, or image in unrelated matters
3. The publication or creation of content based on unverified or speculative information

In particular, we make it clear that we will respond firmly—without leniency or settlement—to those who repeatedly or maliciously create and disseminate such content.

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