May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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May Variety Star Brand Reputation Rankings Announced插图

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Rising Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 30 to April 30.

Byeon Woo Seok shot to the top of this month’s list after seeing a whopping 197.57 percent increase in his brand reputation index since March, bringing his total score to 4,253,555.

Park Ji Hoon took second place for the month with a brand reputation index of 3,751,995, while Kim Yong Bin ranked third with a score of 3,424,573.

Heo Kyung Hwan came in at a close fourth with a brand reputation index of 3,424,573, marking a 47.05 percent increase in his score since last month.

Finally, KiiiKiii rounded out the top five with a brand reputation index of 3,292,702, marking a 22.34 percent rise since March.

  1. Byeon Woo Seok
  2. Park Ji Hoon
  3. Kim Yong Bin
  4. Heo Kyung Hwan
  5. KiiiKiii
  6. Kim Hye Yoon
  7. Yang Sang Gook
  8. Stray Kids
  9. Park Ji Hyeon
  10. Go Youn Jung
  11. Lee Mujin
  12. WOODZ (Cho Seung Youn)
  13. Joo Woo Jae
  14. ENHYPEN
  15. Park Jeong Min
  16. DAY6
  17. Choo Young Woo
  18. KATSEYE
  19. Maktub
  20. Shin Sia
  21. Jang Ki Yong
  22. Choi Woo Shik
  23. Park Seo Joon
  24. HANRORO
  25. Kim Young Dae
  26. BIBI
  27. Ahn Sung Hoon
  28. Park Seo Jin
  29. Lee Je Hoon
  30. Lee Jun Hyuk

Watch Byeon Woo Seok in his drama “Lovely Runner” on Viki below:

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Or check out Park Ji Hoon’s drama “Love Song for Illusion” below!

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Rising Star Brand Reputation Rankings Announced插图

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