May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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May Variety Star Brand Reputation Rankings Announced插图

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May Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 7 to May 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

Byeon Woo Seok topped this month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April, bringing his total score to 3,762,141. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “heart skip a beat,” “confess,” and “model.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

Lim Young Woong took second place with a brand reputation index of 3,349,309, marking a 15.64 percent rise in his score since last month.

Soccer star Son Heung Min jumped to third place after seeing a 184.25 percent increase in his brand reputation index, bringing his total score to 3,067,512 for the month.

Park Ji Hoon came in at a close fourth with a brand reputation index of 2,831,202, marking a 49.25 percent increase in his score since April.

Finally, BTS rounded out the top five with a brand reputation index of 2,691,868 for May.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Lim Young Woong
  3. Son Heung Min
  4. Park Ji Hoon
  5. BTS
  6. IVE
  7. BLACKPINK
  8. Yu Jae Seok
  9. Kim Yuna
  10. Lee Jung Hoo
  11. Go Youn Jung
  12. Kim Hye Yoon
  13. Lee Jung Jae
  14. Ma Dong Seok
  15. Gong Yoo
  16. 2PM’s Lee Junho
  17. Lee Chan Won
  18. Kim Do Yeong
  19. KiiiKiii
  20. Park Bo Gum
  21. Um Tae Goo
  22. Koo Kyo Hwan
  23. Ji Ye Eun
  24. Hearts2Hearts
  25. Jun Ji Hyun
  26. Kim Go Eun
  27. Jun Hyun Moo
  28. Ryu Hyun Jin
  29. Park Bo Young
  30. Park Jeong Min

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

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And watch Byeon Woo Seok in “Lovely Runner” below!

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May Advertisement Model Brand Reputation Rankings Announced插图

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April Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 29 to April 29.

BTS continued their reign at the top of the list this month with a brand reputation index of 11,547,433 for April.

Yoo Jae Suk took second place with a brand reputation index of 7,325,244, while Lim Young Woong ranked third with a score of 6,675,381.

Byeon Woo Seok shot to third place after seeing a staggering 252.87 percent increase in his brand reputation index since March, bringing his total score to 5,316,985.

Finally, Park Ji Hoon rounded out the top five with a brand reputation index of 5,105,720.

Check out the top 30 for this month below!

  1. BTS
  2. Yoo Jae Suk
  3. Lim Young Woong
  4. Byeon Woo Seok
  5. Park Ji Hoon
  6. IVE
  7. Son Heung Min
  8. Lee Jung Hoo
  9. Kim Hye Yoon
  10. SEVENTEEN
  11. Ha Jung Woo
  12. BLACKPINK
  13. Kim Jong Kook
  14. Ryu Hyun Jin
  15. HANRORO
  16. HaHa
  17. Yoo Hae Jin
  18. BIGBANG
  19. Wanna One
  20. aespa
  21. Sung Si Kyung
  22. TWICE
  23. Park Ji Sung
  24. Kang Ho Dong
  25. KiiiKiii
  26. Park Bo Gum
  27. Jun Hyun Moo
  28. Lee Byung Hun
  29. Ha Ji Won
  30. Kim Do Yeong

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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Or watch Byeon Woo Seok in “Lovely Runner” here:

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And Park Ji Hoon in “Love Song for Illusion” below!

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April Star Brand Reputation Rankings Announced插图

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