July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 4 to July 4.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 5,200,431 for July. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “How Do You Play?”, and “Happy Together,” while his highest-ranking related terms included “together,” “talk,” and “good chemistry.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.85 percent positive reactions.

Lee Soo Ji took second place with a brand reputation index of 2,212,818, while Kim Jong Kook ranked third with a score of 1,944,472.

Tak Jae Hoon rose to fourth place with a brand reputation index of 1,755,775, marking a 39.69 percent increase in his score since last month.

Finally, Kim Won Hun rounded out the top five with a brand reputation index of 1,682,905, marking a 17.20 percent rise in his score since June.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Lee Soo Ji
  3. Kim Jong Kook
  4. Tak Jae Hoon
  5. Kim Won Hun
  6. Seo Jang Hoon
  7. Kim Dong Hyun
  8. Kim Jong Min
  9. Joo Woo Jae
  10. Shin Dong Yup
  11. HaHa
  12. Kim Joon Ho
  13. Super Junior’s Kim Heechul
  14. Jung Joon Ha
  15. Jun Hyun Moo
  16. Jang Do Yeon
  17. Kim Young Chul
  18. Lee Young Ja
  19. Lee Kyung Kyu
  20. Kang Ho Dong
  21. Kim Gura
  22. Lee Ji Hye
  23. Lee Soo Geun
  24. Ji Suk Jin
  25. Park Myung Soo
  26. Jung Hyung Don
  27. Yoon Jong Shin
  28. Heo Kyung Hwan
  29. Kim Min Kyung
  30. Park Mi Sun

Watch Yu Jae Seok and Kim Jong Kook on “Running Man” below:

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Or check out Lee Soo Ji’s drama “Touch” here:

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And watch Tak Jae Hoon on “My Little Old Boy” below!

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Top Photo Credit: Xportsnews

July Variety Star Brand Reputation Rankings Announced插图

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June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 6 to June 6.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,510,453. High-ranking phrases in his keyword analysis included “Jae Seok’s B&B Rules!”, “You Quiz on the Block,” and “How Do You Play?”, while his highest-ranking related terms included “comfortable,” “heartwarming,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 94.13 percent positive reactions.

Kim Jong Kook rose to second place with a brand reputation index of 3,114,066, marking a 32.39 percent increase in his score since May.

HaHa came in at a close third with a brand reputation index of 3,094,165, marking a 1.26 percent rise in his score since last month.

Lee Soo Ji jumped to fourth place after seeing a 77.55 percent increase in her brand reputation index since May, bringing her total score to 2,877,256.

Finally, Jun Hyun Moo rounded out the top five with a brand reputation index of 2,711,999 for June.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Kim Jong Kook
  3. HaHa
  4. Lee Soo Ji
  5. Jun Hyun Moo
  6. Shin Dong Yup
  7. Joo Woo Jae
  8. Kang Ho Dong
  9. Kim Dong Hyun
  10. Kim Sook
  11. Seo Jang Hoon
  12. Kim Jong Min
  13. Yang Sang Gook
  14. Ahn Jung Hwan
  15. Heo Kyung Hwan
  16. Kim Won Hun
  17. Kim Gura
  18. Jang Do Yeon
  19. Jung Joon Ha
  20. Lee Young Ja
  21. Park Myung Soo
  22. Super Junior’s Kim Heechul
  23. Tak Jae Hoon
  24. Kim Joon Ho
  25. Lee Sang Min
  26. Defconn
  27. Yoon Jung Soo
  28. Park Mi Sun
  29. Lee Kyung Kyu
  30. Lee Soo Geun

Watch Yu Jae Seok, Kim Jong Kook, and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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June Variety Star Brand Reputation Rankings Announced插图

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May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

Watch Now

Or watch Jun Hyun Moo on “I Live Alone” below!

Watch Now

May Variety Star Brand Reputation Rankings Announced插图

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