Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”

“Reborn Rookie” has unveiled new stills of its key supporting characters!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

Following the accident involving Chairman Kang Yong Ho, a fierce succession battle erupts over the vacant chairman position. Alongside Hwang Jun Hyun (Lee Jun Young)—who now carries Kang Yong Ho’s soul—attention is also focused on the allies who stand beside the chairman’s children: youngest daughter Kang Bang Geul (Lee Ju Myoung), eldest daughter Kang Jae Kyung (Jeon Hye Jin), and eldest son Kang Jae Sung (Jin Goo).

Lee Sung Wook will play Park Bong Gi, the manager of Choi Sung Trading’s Materials Team 2, who becomes an ally to interns Hwang Jun Hyun and Kang Bang Geul after they are assigned to his team. Once regarded as a star employee in the audit department, Park Bong Gi was demoted after uncovering corruption within the Choi Sung family. As he teams up with Hwang Jun Hyun and Kang Bang Geul, he begins rediscovering his hidden talents.

Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”插图

Kim Jong Tae will portray Lee Sang Jae, the loyal right-hand man of Chairman Kang Yong Ho and an executive director at Choi Sung Group’s strategic planning headquarters. Having stayed by the chairman’s side for years, Lee Sang Jae closely monitors those seeking to take over the company after the accident. However, he is thrown into confusion when Hwang Jun Hyun suddenly claims, “I am Kang Yong Ho.”

Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”插图1

Meanwhile, Lee Seo An will play Na Eun Se, the eldest daughter-in-law of the Choi Sung family and the heiress of Tae Ha Group. As the strategic “kingmaker” behind Kang Jae Sung, whom she married in an arranged marriage, she does everything possible to help her husband avoid losing the succession battle against his twin sister Kang Jae Kyung.

Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”插图2

Kwon Hae Sung will take on the role of Min Seok Do, a neurosurgeon at Hangang University Hospital and the husband of Kang Jae Kyung. After meeting Kang Jae Kyung through a hospital sponsorship event, the two eventually marry. Determined to support his wife, who is willing to do anything to seize control of Choi Sung Group, Min Seok Do also resolves to stand by her side no matter what, showcasing the power of his devotion.

Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”插图3

“Reborn Rookie” will premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Kim Jong Tae in “Filing for Love” below!

Watch Now

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Lee Sung Wook, Kim Jong Tae, And More Are Key Allies To Power Players In Succession War In “Reborn Rookie”插图4

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May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from April 16 to May 16.

BTS’s Jimin topped this month’s list with a brand reputation index of 6,447,417. High-ranking phrases in his keyword analysis included “ARMY,” “world tour,” and “Mexico,” while his highest-ranking related terms included “flawless,” “get excited for,” and “surpass.” Jimin’s positivity-negativity analysis also revealed a score of 92.97 percent positive reactions.

Wanna One’s Park Ji Hoon took second place with a brand reputation index of 5,510,360, while BTS’s Jungkook came in at a close third with a score of 5,494,822.

BTS’s Jin held onto his spot at fourth place with a brand reputation index of 3,782,172, and his bandmate V rounded out the top five for May with a score of 3,673,361.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Wanna One’s Park Ji Hoon
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s V
  6. BIGBANG’s G-Dragon
  7. BTS’s RM
  8. TVXQ’s Yunho
  9. BTS’s j-hope
  10. BTS’ Suga
  11. Wanna One’s Kim Jae Hwan
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. EXO’s Baekhyun
  14. CORTIS’s Keonho
  15. Super Junior’s Kim Heechul
  16. Wanna One’s Lai Kuanlin
  17. HIGHLIGHT’s Yoon Doojoon
  18. Wanna One’s Ong Seong Wu
  19. Wanna One’s Bae Jin Young
  20. Super Junior’s Choi Siwon
  21. WINNER’s Lee Seung Hoon
  22. SHINee’s Minho
  23. Super Junior’s Kyuhyun
  24. RIIZE’s Wonbin
  25. TWS’s Dohoon
  26. CORTIS’s Seonghyeon
  27. SHINee’s Key
  28. BIGBANG’s Daesung
  29. Wanna One’s Yoon Ji Sung
  30. EXO’s Kai

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

Watch Now

And check out BTS’s docu-series “BREAK THE SILENCE” below:

Watch Now

May Boy Group Member Brand Reputation Rankings Announced插图

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Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 23 to April 23.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 9,217,765. High-ranking phrases in his keyword analysis included “RE:FLECT,” “boyish charm,” and “Bodyelse,” while his highest-ranking related terms included “release,” “look forward to,” and “make a comeback.” Park Ji Hoon’s positivity-negativity analysis also revealed a score of 93.61 percent positive reactions.

BTS’s Jimin came in at a close second with a brand reputation index of 9,187,795, marking a 20.45 percent increase in his score since last month.

BTS’s Jungkook shot to third place after seeing a whopping 174.83 percent rise in his brand reputation index, bringing his total score for the month to 8,333,406.

BTS’s V held onto his spot at fourth place with a brand reputation index of 7,876,522, marking a 41.01 percent increase in his score since last month.

Finally, IVE’s Jang Won Young rounded out the top five with a brand reputation index of 7,161,255, marking a 14.41 percent rise in her score.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s V
  5. IVE’s Jang Won Young
  6. BLACKPINK’s Jennie
  7. BTS’s Jin
  8. BTS’s RM
  9. BTS’s j-hope
  10. BTS’ Suga
  11. BLACKPINK’s Rosé
  12. aespa’s Karina
  13. BLACKPINK’s Lisa
  14. BIGBANG’s G-Dragon
  15. KISS OF LIFE’s Natty
  16. BLACKPINK’s Jisoo
  17. IVE’s An Yu Jin
  18. Red Velvet’s Joy
  19. aespa’s Winter
  20. IVE’s Rei
  21. NU’EST and Wanna One’s Hwang Minhyun
  22. Red Velvet’s Irene
  23. SHINee’s Key
  24. THE BOYZ’s New
  25. Girls’ Generation’s Taeyeon
  26. TWICE’s Nayeon
  27. Girls’ Generation’s Lim Yoona
  28. Red Velvet’s Seulgi
  29. Red Velvet’s Wendy
  30. THE BOYZ’s Juyeon

Watch teasers for Park Ji Hoon’s upcoming drama “The Legend of Kitchen Soldier” here:

Watch Now

And check out BTS’s docu-series “BREAK THE SILENCE” below!

Watch Now

Individual Idol Brand Reputation Rankings Announced插图

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Watch: AOMG’s New Girl Crew Keyveatz Introduces Themselves With MV For Pre-Release Single “Key Beats”

AOMG’s new group has unveiled their pre-release digital single!

On April 29 at 6 p.m. KST, the five-member girl crew Keyveatz released their digital single “Key Beats” along with the music video for one of the double title tracks.

“Key Beats” is a song with bouncy rhythms over trendy synth sounds and showcases Keyveatz’s identity.

Check out the music video below:

Watch: AOMG’s New Girl Crew Keyveatz Introduces Themselves With MV For Pre-Release Single “Key Beats”插图

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Watch: Park Bo Young, Kim Sung Cheol, Lee Hyun Wook, Lee Kwang Soo, And More Are Key Players In A Battle For Gold In “Gold Land” Teaser

“Gold Land” has shared a more in-depth look at its intriguing characters!

“Gold Land” follows Hee Joo (Park Bo Young), a security screening officer at an international airport who unexpectedly comes into possession of gold bars tied to an illegal smuggling ring. As those around her become consumed by greed and betrayal, Hee Joo is drawn into a dangerous battle—not just with others, but with her own growing desire to keep the gold.

The character teaser introduces each of the main players in a battle to take the gold. Kim Hee Joo, a conflicted individual, claims, “I have the gold bars—it’s mine.” She asks, “If it doesn’t belong to anyone, why can’t I have it?” adding, “If I can just have this, I can do anything, and I also don’t have to do anything.”

Kim Sung Cheol plays Woo Gi, who finds out Hee Joo possesses smuggled gold and deliberately approaches her while eyeing the gold. He urges, “I’m here to help you,” making a promise with Kim Hee Joo. However, he gradually becomes violent as a man “honest in the face of desires.”

Lee Hyun Wook transforms into Lee Do Kyung, Kim Hee Joo’s lover and the catalyst of the incident. He tells Hee Joo, “Let’s change all the gold bars into cash and leave here.” He adds, “Trust me, and please do as I say.”

Lee Kwang Soo portrays Director Park, who promises to retrieve the casket with the gold bars, showing that he’s not afraid to use violent means to do so.

Corrupt police officer Kim Jin Man, portrayed by Kim Hee Won, shows an unexpected side as he wavers in the sight of gold. Finally, Moon Jung Hee, portraying Hee Joo’s mother, shows the dangerous results of greed.

Watch the character teaser below!

Consisting of 10 episodes, “Gold Land” is set to premiere episodes 1 and 2 on April 29 and will release two new episodes each week.

In the meantime, watch Park Bo Young in “Doom at Your Service” below:

Watch Now

Also check out Kim Sung Cheol in “Project Y”:

Watch Now

Watch: Park Bo Young, Kim Sung Cheol, Lee Hyun Wook, Lee Kwang Soo, And More Are Key Players In A Battle For Gold In “Gold Land” Teaser插图

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April Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from March 18 to April 18.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 14,004,945, marking a 7.77 percent increase in his score since last month.

High-ranking phrases in Park Ji Hoon’s keyword analysis included “The King’s Warden,” “RE:FLECT,” and “Bodyelse,” while his highest-ranking related terms included “return,” “release,” and “hold.” The singer-actor’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

BTS’s Jimin also held onto his spot at second place with a brand reputation index of 11,644,101, marking a staggering 132.31 percent increase in his score since March.

BTS’s Jungkook jumped to third after seeing a whopping 227.64 percent rise in his brand reputation index, bringing his total score to 9,151,873 for the month.

BTS’s Jin took fourth place for the month with a brand reputation index of 8,755,472, marking an impressive 143.27 percent increase in his score since March.

Finally, BTS’s RM shot to fifth place after seeing a massive 512.32 percent rise in his brand reputation index, bringing his total score to 7,123,773 for April.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s RM
  6. BTS’s V
  7. BTS’ Suga
  8. BTS’s j-hope
  9. BIGBANG’s G-Dragon
  10. Wanna One’s Kim Jae Hwan
  11. SHINee’s Minho
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. Wanna One’s Kang Daniel
  14. ENHYPEN’s Heeseung
  15. EXO’s Baekhyun
  16. WINNER’s Song Mino
  17. SHINee’s Key
  18. Wanna One’s Ong Seong Wu
  19. Super Junior’s Kim Heechul
  20. SEVENTEEN’s Jun
  21. THE BOYZ’s New
  22. HIGHLIGHT’s Yoon Doojoon
  23. WINNER’s Lee Seung Hoon
  24. Super Junior’s Choi Siwon
  25. Super Junior’s Kyuhyun
  26. BIGBANG’s Taeyang
  27. RIIZE’s Wonbin
  28. SHINee’s Taemin
  29. EXO’s Kai
  30. TVXQ’s Yunho

Watch Park Ji Hoon in his drama “Love Song for Illusion” on Viki below:

Watch Now

Or check out BTS’s docu-series “BREAK THE SILENCE” below!

Watch Now

April Boy Group Member Brand Reputation Rankings Announced插图

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