June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 6 to June 6.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,510,453. High-ranking phrases in his keyword analysis included “Jae Seok’s B&B Rules!”, “You Quiz on the Block,” and “How Do You Play?”, while his highest-ranking related terms included “comfortable,” “heartwarming,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 94.13 percent positive reactions.

Kim Jong Kook rose to second place with a brand reputation index of 3,114,066, marking a 32.39 percent increase in his score since May.

HaHa came in at a close third with a brand reputation index of 3,094,165, marking a 1.26 percent rise in his score since last month.

Lee Soo Ji jumped to fourth place after seeing a 77.55 percent increase in her brand reputation index since May, bringing her total score to 2,877,256.

Finally, Jun Hyun Moo rounded out the top five with a brand reputation index of 2,711,999 for June.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. Kim Jong Kook
  3. HaHa
  4. Lee Soo Ji
  5. Jun Hyun Moo
  6. Shin Dong Yup
  7. Joo Woo Jae
  8. Kang Ho Dong
  9. Kim Dong Hyun
  10. Kim Sook
  11. Seo Jang Hoon
  12. Kim Jong Min
  13. Yang Sang Gook
  14. Ahn Jung Hwan
  15. Heo Kyung Hwan
  16. Kim Won Hun
  17. Kim Gura
  18. Jang Do Yeon
  19. Jung Joon Ha
  20. Lee Young Ja
  21. Park Myung Soo
  22. Super Junior’s Kim Heechul
  23. Tak Jae Hoon
  24. Kim Joon Ho
  25. Lee Sang Min
  26. Defconn
  27. Yoon Jung Soo
  28. Park Mi Sun
  29. Lee Kyung Kyu
  30. Lee Soo Geun

Watch Yu Jae Seok, Kim Jong Kook, and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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June Variety Star Brand Reputation Rankings Announced插图

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May Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 28 to May 28.

BTS held onto their spot at the top of the list this month, scoring a brand reputation index of 9,206,081 for May.

Lim Young Woong took second place with a brand reputation index of 6,601,432, while Yu Jae Seok ranked third with a score of 6,104,037.

Byeon Woo Seok came in fourth place with a brand reputation index of 5,518,119, marking a 3.78 percent increase in his score since last month.

Finally, Ryu Hyun Jin rounded out the top five with a brand reputation index of 5,345,412, marking a 48.50 percent rise in his score since April.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  3. Yu Jae Seok
  4. Byeon Woo Seok
  5. Ryu Hun Jin
  6. Park Ji Hoon
  7. IVE
  8. Son Heung Min
  9. BLACKPINK
  10. aespa
  11. TWICE
  12. Lee Jung Hoo
  13. HANRORO
  14. Jun Hyun Moo
  15. Park Ji Hyun
  16. Lee Sang Yi
  17. SEVENTEEN
  18. Stray Kids
  19. HaHa
  20. Kim Do Yeong
  21. Wanna One
  22. Kim Yong Bin
  23. Red Velvet
  24. Park Bo Young
  25. Koo Kyo Hwan
  26. Joo Woo Jae
  27. Lee Chan Won
  28. Kim Yuna
  29. Kim Dong Hyun
  30. MAMAMOO’s Hwasa

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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And watch Yu Jae Seok on “Running Man” below!

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May Star Brand Reputation Rankings Announced插图

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May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

Watch Now

Or watch Jun Hyun Moo on “I Live Alone” below!

Watch Now

May Variety Star Brand Reputation Rankings Announced插图

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