May Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from April 7 to May 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
Byeon Woo Seok topped this month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April, bringing his total score to 3,762,141. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “heart skip a beat,” “confess,” and “model.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.
Lim Young Woong took second place with a brand reputation index of 3,349,309, marking a 15.64 percent rise in his score since last month.
Soccer star Son Heung Min jumped to third place after seeing a 184.25 percent increase in his brand reputation index, bringing his total score to 3,067,512 for the month.
Park Ji Hoon came in at a close fourth with a brand reputation index of 2,831,202, marking a 49.25 percent increase in his score since April.
Finally, BTS rounded out the top five with a brand reputation index of 2,691,868 for May.
Check out the top 30 for this month below!
Byeon Woo Seok
Lim Young Woong
Son Heung Min
Park Ji Hoon
BTS
IVE
BLACKPINK
Yu Jae Seok
Kim Yuna
Lee Jung Hoo
Go Youn Jung
Kim Hye Yoon
Lee Jung Jae
Ma Dong Seok
Gong Yoo
2PM’s Lee Junho
Lee Chan Won
Kim Do Yeong
KiiiKiii
Park Bo Gum
Um Tae Goo
Koo Kyo Hwan
Ji Ye Eun
Hearts2Hearts
Jun Ji Hyun
Kim Go Eun
Jun Hyun Moo
Ryu Hyun Jin
Park Bo Young
Park Jeong Min
Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:
Watch Now
And watch Byeon Woo Seok in “Lovely Runner” below!
Watch Now
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May Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!
The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between April 21 and May 21.
Byeon Woo Seok, who recently starred in “Perfect Crown,” topped this month’s list after seeing a 98.14 percent increase in his brand reputation index since April, bringing his total score to 13,270,451.
Park Ji Hoon, who is currently starring in the new drama “The Legend of Kitchen Soldier,” took second place with a brand reputation index of 11,929,116, marking a 24.40 percent rise in his score since April.
Yoo Hae Jin, who recently won the Grand Prize at the Baeksang Arts Awards for his performance in “The King’s Warden,” ranked third with a brand reputation index of 8,213,699, marking a 65.50 percent increase in his score.
Kim Jae Won, who recently stole hearts in “Yumi’s Cells 3,” came in fourth place with a brand reputation index of 6,374,939 for May.
Finally, Kim Hye Yoon, the star of the record-breaking film “Salmokji: Whispering Water,” rounded out the top five with a brand reputation index of 5,919,748, marking a 20.24 percent rise in her score since April.
Check out the top 30 for this month below!
Byeon Woo Seok
Park Ji Hoon
Yoo Hae Jin
Kim Jae Won
Kim Hye Yoon
Koo Kyo Hwan
Chae Won Bin
Go Youn Jung
Lee Sang Yi
Mun Ka Young
Kim Go Eun
Park Bo Young
Shin Hae Sun
Ha Jung Woo
Yoon Kyung Ho
Kang Mina
Gong Seung Yeon
Baek Sun Ho
Lee Byung Hun
Jeon So Young
Yoo Su Bin
Heo Nam Jun
Jung Woo
Park Jeong Min
IU
Lee Jun Young
Ahn Hyo Seop
Gong Myoung
Moon Chae Won
Seo Ji Hye
Watch Park Ji Hoon in “The Legend of Kitchen Soldier” on Viki below:
Watch Now
And watch Kim Jae Won in “Yumi’s Cells 3” here:
Watch Now
Or check out Byeon Woo Seok and Gong Seung Yeon’s drama “Flower Crew: Joseon Marriage Agency” below!
Watch Now
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Watch: Gong Yoo, Kim Go Eun, Lee Dong Wook, And Yoo In Na Return To Iconic “Guardian: The Lonely And Great God” Filming Locations After 10 Years
tvN’s special variety show for “Guardian: The Lonely and Great God” (“Goblin”)’s 10th anniversary has unveiled its first teaser!
“’Guardian: The Lonely and Great God’ 10th Anniversary Trip” is a special program created to celebrate the 10th anniversary of the hit drama “Guardian: The Lonely and Great God,” also known as “Goblin,” which became a global phenomenon. Gong Yoo, Kim Go Eun, Lee Dong Wook, and Yoo In Na travel to Gangneung to revisit unforgettable filming locations, share behind-the-scenes stories, and reflect on the lasting impact of the drama.
The first teaser captures the heartwarming reunion of the four stars as they gather again after a decade. Visiting the Gangneung seaside that served as the backdrop for many iconic scenes in the drama, the cast celebrates the 10th anniversary together. Gong Yoo says, “Let’s have fun and enjoy today,” while Kim Go Eun excitedly remarks, “It really has been 10 years since I’ve been here.”
Lee Dong Wook reflects in disbelief, saying, “‘Goblin’ has already been around for 10 years?” while Yoo In Na shares, “It’s amazing how everything still looks exactly the same.”
The teaser also shows the cast visiting the famous Jumunjin breakwater in Gangneung, the symbolic location where Ji Eun Tak (Kim Go Eun) first summoned Goblin Kim Shin (Gong Yoo) in the drama.
As Gong Yoo reflects, saying, “This feels strange,” Yoo In Na adds, “I don’t think I’ll ever forget this.”
Watch the teaser below:
“’Guardian: The Lonely and Great God’ 10th Anniversary Trip” premieres on July 4 at 9:10 p.m. KST.
In the meantime, watch “Guardian: The Lonely and Great God” on Viki:
WATCH NOW
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5 Kim Go Eun K-Dramas And Movies To Watch After “Yumi’s Cells 3”
Almost five years after the first episode premiered, the “Yumi’s Cells” series has finally come to an end with “Yumi’s Cells 3.” If you are already missing Yumi, her romantic chaos, and her professional journey, rewatching the entire series from the beginning is always a comforting choice.
If you especially loved the age-gap dynamic between Yumi and Shin Soon Rok (Kim Jae Won), be sure to check out these noona romance recommendations. And if Shin Soon Rok’s quiet, introverted personality was your favorite part of the drama, there are also these recommendations for lovable introverted K-drama main leads you might enjoy.
But if what you are really missing is seeing Kim Go Eun on your screen and you want to explore more of her work beyond “Yumi’s Cells,” here are five K-dramas and K-movies you absolutely need to binge-watch next!
“Guardian: The Lonely and Great God”
“Guardian: The Lonely and Great God” is a 2016 fantasy romance drama that follows Kim Shin (Gong Yoo), a once-invincible military general from the Goryeo Dynasty. After being betrayed and killed by the king he served, he is cursed by a higher power and transformed into an immortal goblin, tasked with guiding and protecting human souls. As part of this curse, a sword remains embedded in his chest, both a reminder of his violent past and the cure of his agonizing immortality. Only the goblin’s destined bride can remove the sword, finally granting him release from eternal life.
After nearly 900 years of solitude, Kim Shin encounters Ji Eun Tak (Kim Go Eun), a bright high school student who is able to see the sword in his chest. Her ability confirms her as the goblin’s fated bride, the only person capable of ending his immortality.
“Guardian: The Lonely and Great God” is one of those K-dramas that feels universally recognizable, even to people who have never actually watched it. On paper, it follows a familiar fantasy romance structure: a non-human male lead bound by fate and a seemingly ordinary female lead whose existence is tied to his salvation.
What makes “Guardian: The Lonely and Great God” stand out is that from the beginning, the audience is aware that the Goblin’s peace requires death at the hands of his bride. That inevitability creates constant tension, especially as both characters begin to wish for a future that contradicts what is meant to be.
Start watching “Guardian: The Lonely and Great God”:
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“Cheese in the Trap”
Adapted from the webtoon “Cheese in the Trap,” this psychological romance K-drama of the same name follows university student Hong Seol (Kim Go Eun) and her complicated relationship with senior Yoo Jung (Park Hae Jin). To everyone around him, Yoo Jung appears polite, intelligent, and perfectly composed, but Hong Seol feels there is something unsettling beneath his carefully curated facade. She is convinced that he is a man who hides his true intentions behind a calm smile and quietly manipulates situations and people around him.
When Hong Seol returns to university after a break, Yoo Jung’s behavior toward her unexpectedly changes. He becomes noticeably warmer, greeting her kindly and even initiating interactions. Although Hong Seol remains suspicious and convinced that his kindness must have a hidden motive, she struggles to understand what Yoo Jung could possibly want from her.
“Cheese in the Trap” builds its tension through this uncertainty, especially in its early episodes, where Hong Seol experiences a series of unsettling incidents that seem indirectly connected to Yoo Jung. Situations like being unfairly blamed for missing student funds or being removed from a coveted lecture. These moments intensify both Hong Seol’s doubts and the audience’s unease, making Yoo Jung’s true intentions difficult to read.
Beyond its psychological tension, “Cheese in the Trap” also explores the everyday rhythms of university life and the friendships surrounding Hong Seol, grounding the story in a relatable campus setting while balancing romance, mystery, and character-driven drama.
Start watching “Cheese in the Trap”:
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“The Price of Confession”
“The Price of Confession” is a 2025 mystery thriller K-drama that follows Ahn Yoon Soo (Jeon Do Yeon), an ordinary art teacher whose quiet life is shattered after her husband is found murdered. Suddenly accused as the prime suspect, she is forced to fight to prove her innocence while the world begins turning against her.
While imprisoned, Yoon Soo encounters Mo Eun (Kim Go Eun), a mysterious woman feared by inmates and known only as “the witch” for her unsettling ability to read people and uncover their hidden truths. Mo Eun offers Yoon Soo an impossible deal: she will confess to the murder and secure Yoon Soo’s freedom, but only if Yoon Soo agrees to pay a devastating price in return. As the two women become entangled in secrets, manipulation, and psychological mind games, the line between innocence and guilt begins to blur, revealing that every confession comes with consequences.
What stands out in “The Price of Confession” is the dynamic between the two women; tense and strategic, with trust constantly being tested. The drama focuses on psychological pressure and emotional manipulation more than traditional crime solving. Kim Go Eun’s performance is especially subtle and calm, yet it evokes a quiet sense of terror.
“Love in the Big City”
The 2024 coming-of-age film “Love in the Big City” tells the story of Jae Hee (Kim Go Eun), a bold and carefree woman who lives life on her own terms, and Heung Soo (Noh Sang Hyun), a young gay man forced to hide his true identity from those around him. Set against the backdrop of Seoul, the story follows Jae Hee and Heung Soo as they navigate adulthood, relying on each other through heartbreak, loneliness, failed relationships, and the pressure of living in a society that constantly judges them. While others often misunderstand their bond as romantic, what they share is something deeper; a connection between two people trying to survive love, identity, and isolation in the big city.
Based on Park Sang Young’s novel of the same name, “Love in the Big City” has been adapted into both a series, “Love in the Big City,” and a film, each highlighting different aspects of the story. The film, which stars Kim Go Eun, places greater emphasis on the friendship between Jae Hee and Heung Soo rather than their individual romantic relationships. The narrative begins on Jae Hee’s wedding day before moving backward to explore how their friendship formed. It reveals how they supported each other through moments of crisis, from Heung Soo nearly being outed to Jae Hee facing harassment and slut shaming, ultimately portraying a tender and grounded portrait of two people finding comfort in each other amid the chaos of life in Seoul.
Start watching “Love in the Big City”:
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“Exhuma”
The 2024 occult horror thriller “Exhuma” follows a team of spiritual experts brought together to investigate a series of disturbing supernatural events affecting a wealthy Korean-American family in Los Angeles. When a newborn child becomes the target of unexplained and escalating hauntings, renowned shaman Hwa Rim (Kim Go Eun) and her assistant Bong Gil (Lee Do Hyun) are called in to identify the source of the curse.
As they begin their investigation together, the group traces the haunting back to a mysterious ancestral grave in rural Korea. What begins as a ritual exhumation soon spirals into something far more dangerous, as disturbing truths about the buried past are uncovered, revealing a dark connection to historical violence and a vengeful force tied to the deceased.
Beyond the strong cinematography and intriguing occult premise, Kim Go Eun’s performance is a major reason to watch “Exhuma.” The film once again demonstrates her ability to adapt across genres, from romantic comedy to horror. One standout scene, where she performs a shaman ritual, is particularly impactful and memorable.
Start watching “Exhuma”:
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Javeria is a binge-watching specialist who loves devouring entire K-dramas in one sitting. Good screenwriting, beautiful cinematography, and a lack of clichés are the way to her heart. As a music fanatic, she listens to multiple artists across different genres and stans the self-producing idol group SEVENTEEN. You can talk to her on Instagram @javeriayousufs.
Currently watching: “The Legend of the Kitchen Soldier,” ”My Royal Nemesis,” “The Scarecrow,“ “Soul Mate,“ and ”Hometown Cha-Cha-Cha.” Looking forward to: “Four Hands,” “Wednesday, Thursday, Friday,” and “Notes from the Last Row.“
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“Perfect Crown” And “Yumi’s Cells 3” Top Buzzworthy Drama And Actor Rankings For 3rd Week
“Perfect Crown” and “Yumi’s Cells 3” once again dominated this week’s rankings of the most buzzworthy dramas and actors!
For the fifth week in a row, MBC’s “Perfect Crown” remained No. 1 on Good Data Corporation’s weekly list of the dramas that generated the most buzz. The company determines each week’s rankings by collecting data from news articles, blog posts, online communities, videos, and social media about dramas that are either currently airing or set to air soon.
Not only did “Perfect Crown” top the list of the most buzzworthy dramas, but its leads also continued their reign over the list of the most buzzworthy drama cast members, where Byeon Woo Seok and IU swapped places to take No. 1 and No. 2 respectively.
The next spots on both lists went to tvN’s “Yumi’s Cells 3,” which remained No. 2 on the drama list in its final week on air. Meanwhile, leads Kim Jae Won and Kim Go Eun took No. 3 and No. 4 respectively on the actor list.
JTBC’s “We Are All Trying Here” maintained its position at No. 3 on the drama list, with stars Koo Kyo Hwan and Go Youn Jung ranking No. 7 and No. 9 respectively on the actor list.
SBS’s “My Royal Nemesis” debuted at No. 4 on this week’s drama list, while leading lady Lim Ji Yeon entered the actor list at No. 6.
tvN’s “Filing for Love” held steady at No. 5 on the drama list, with leads Shin Hae Sun and Gong Myoung taking No. 5 and No. 8 respectively on the actor list.
Finally, tvN’s “The Legend of Kitchen Solider” debuted at No. 9 on the drama list, and star Park Ji Hoon entered the actor list at No. 10.
The top 10 dramas that generated the most buzz this week are as follows:
MBC “Perfect Crown”
tvN “Yumi’s Cells 3”
JTBC “We Are All Trying Here”
SBS “My Royal Nemesis”
tvN “Filing for Love”
ENA “The Scarecrow”
Netflix “If Wishes Could Kill”
SBS “Sold Out on You”
tvN “The Legend of Kitchen Soldier”
Disney+ “Gold Land”
Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows:
Byeon Woo Seok (“Perfect Crown”)
IU (“Perfect Crown”)
Kim Jae Won (“Yumi’s Cells 3”)
Kim Go Eun (“Yumi’s Cells 3”)
Shin Hae Sun (“Filing for Love”)
Lim Ji Yeon (“My Royal Nemesis”)
Koo Kyo Hwan (“We Are All Trying Here”)
Gong Myoung (“Filing for Love”)
Go Youn Jung (“We Are All Trying Here”)
Park Ji Hoon (“The Legend of Kitchen Soldier”)
Binge-watch all of “Yumi’s Cells 3” with subtitles on Viki below:
Watch Now
Or start watching “The Legend of Kitchen Soldier” here:
Watch Now
You can also catch up on “Filing for Love” here:
Watch Now
And “The Scarecrow” below!
Watch Now
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May Drama Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!
The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between April 13 and May 13.
Byeon Woo Seok, who is currently stealing hearts in “Perfect Crown,” topped this month’s list with a brand reputation index of 9,363,025. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Mailbox” (his new fandom name), while his highest-ranking related terms included “handsome,” “model,” and “advertise.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.78 percent positive reactions.
Park Ji Hoon, who just began starring in the highly-anticipated new drama “The Legend of Kitchen Soldier,” took second place with a brand reputation index of 5,999,640.
Kim Jae Won, who recently made viewers swoon in “Yumi’s Cells 3,” ranked third for May with a brand reputation index of 5,032,801.
Kim Hye Yoon came in fourth place with a brand reputation index of 4,343,217, while “Yumi’s Cells 3” star Kim Go Eun rounded out the top five with a score of 4,232,645.
Check out the top 30 for this month below!
Byeon Woo Seok
Park Ji Hoon
Kim Jae Won
Kim Hye Yoon
Kim Go Eun
IU
Lee Sang Yi
Ha Jung Woo
Go Youn Jung
Koo Kyo Hwan
Gong Seung Yeon
Woo Do Hwan
Ha Ji Won
Jeon So Young
Nana
Yoo Yeon Seok
Chae Won Bin
Park Bo Young
Kang Mina
Ju Ji Hoon
Noh Sang Hyun
Go Soo
Esom
Yoo Su Bin
Ahn Hyo Seop
Baek Sun Ho
Park Hae Joon
Im Soo Jung
Jung E Chan
Park Hae Soo
Start watching “The Legend of Kitchen Soldier” with subtitles on Viki below:
Watch Now
Or binge-watch all of “Yumi’s Cells 3” below!
Watch Now
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“Perfect Crown” And “Yumi’s Cells 3” Dominate Buzzworthy Drama And Actor Rankings For 2nd Week
“Perfect Crown” and “Yumi’s Cells 3” once again claimed all of the top spots on this week’s rankings of the most buzzworthy dramas and actors!
For the fourth consecutive week, MBC’s “Perfect Crown” remained No. 1 on Good Data Corporation’s weekly list of the dramas that generated the most buzz. The company determines each week’s rankings by collecting data from news articles, blog posts, online communities, videos, and social media about dramas that are either currently airing or set to air soon.
In addition to topping the list of the most buzzworthy dramas, “Perfect Crown” also held onto the top spots on the list of the most buzzworthy drama cast members, where leads IU and Byeon Woo Seok remained No. 1 and No. 2 respectively.
tvN’s “Yumi’s Cells 3” swept the next spots on both lists, maintaining its position at No. 2 on the drama list. Leading man Kim Jae Won held steady at No. 3 on the actor list, followed by star Kim Go Eun at No. 6.
JTBC’s “We Are All Trying Here” remained unmoving at No. 3 on the drama list, with leads Koo Kyo Hwan and Go Youn Jung taking No. 4 and No. 7 respectively on the actor list.
Meanwhile, Netflix’s “If Wishes Could Kill” rose to No. 4 on this week’s drama list.
tvN’s “Filing for Love” took No. 5 on the drama list, while leads Shin Hae Sun and Gong Myoung ranked No. 5 and No. 8 respectively on the actor list.
ENA’s “The Scarecrow” made the drama list at No. 6, and star Lee Hee Joon entered the actor list at No. 10.
Finally, Disney+’s new series “Gold Land” debuted at No. 8 on this week’s drama list, with leading lady Park Bo Young entering the actor list at No. 9.
The top 10 dramas that generated the most buzz this week are as follows:
MBC “Perfect Crown”
tvN “Yumi’s Cells 3”
JTBC “We Are All Trying Here”
Netflix “If Wishes Could Kill”
tvN “Filing for Love”
ENA “The Scarecrow”
SBS “Sold Out on You”
Disney+ “Gold Land”
SBS “Phantom Lawyer”
TV Chosun “Doctor Shin”
Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows:
IU (“Perfect Crown”)
Byeon Woo Seok (“Perfect Crown”)
Kim Jae Won (“Yumi’s Cells 3”)
Koo Kyo Hwan (“We Are All Trying Here”)
Shin Hae Sun (“Filing for Love”)
Kim Go Eun (“Yumi’s Cells 3”)
Go Youn Jung (“We Are All Trying Here”)
Gong Myoung (“Filing for Love”)
Park Bo Young (“Gold Land”)
Lee Hee Joon (“The Scarecrow”)
Binge-watch all of “Yumi’s Cells 3” with subtitles on Viki below:
Watch Now
Or catch up on “Filing for Love” here:
Watch Now
And start watching “The Scarecrow” below!
Watch Now
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5 Reasons Why Episodes 7-8 Of “Yumi’s Cells 3” Is The Perfect Series Finale
After more than a decade since the first chapter of the webtoon “Yumi’s Cells” was published, the K-drama adaptation “Yumi’s Cells 3” has finally come to an end, and fans could not have asked for a more perfect conclusion. At the end of episode 6, Shin Soon Rok (Kim Jae Won) finally realizes his feelings for Yumi (Kim Go Eun) and confesses to her. The final two episodes become the epitome of domestic romance, showcasing Yumi and Shin Soon Rok’s dating life and the gradual evolution of their relationship from professional to deeply personal.
From Soon Rok shamelessly acting pathetic to win Yumi over to proving time and again why he is the right choice for her, here are five reasons why the “Yumi’s Cells 3” finale was perfect.
Warning: spoilers ahead!
The heart fever time
In the “Yumi’s Cells” universe, heart fever time is a state in which a person experiences an emotional energy surge so intense that they feel capable of doing anything and pursuing whatever they truly want. So, after Yumi rejects Shin Soon Rok and finds out that Jenny, the junior writer she had set him up with, reconciled with her ex-boyfriend, Yumi’s cells begin regretting the rejection.
Seeing this, Yumi’s Emotional Cell tries to trigger the infamous heart fever time. The only problem? According to Rational Cell, heart fever time has an age limit; people can no longer experience it once they cross their mid-30s. Just when it feels like Yumi and Shin Soon Rok’s story might truly be over, the scene shifts to reveal that Soon Rok is the one experiencing heart fever time instead. He rushes to Yumi’s studio on his bicycle and, while panting and gasping for air, confesses to her once again. This time, Yumi accepts him.
What makes the scene especially endearing is that this is not the first time Yumi’s Emotional Cell has attempted to activate heart fever time. In the previous season, heart fever time gave Yumi the emotional push she needed to run after Babi (Park Jinyoung). This time, however, it is Shin Soon Rok running after her. After spending three seasons watching Yumi constantly give love to others, it feels deeply moving to see her finally receive that same kind of love in return.
Yumi and Soon Rok dropping the formalities
One of the earliest conflicts in “Yumi’s Cells” involved Yumi’s crush on her coworker Chae Woo Gi (SHINee’s Minho), while another coworker, Ruby (Lee Yu Bi), also had feelings for him. In one memorable scene, Ruby subtly emphasizes Yumi’s graduation year in front of Woo Gi, indirectly implying that Yumi and Woo Gi are not suited for each other because of their age difference.
Even in “Yumi’s Cells 3,” Yumi occasionally feels self-conscious about the fact that Soon Rok is six years younger than her. In several scenes, she hesitates to even say her age out loud. However, in episode 7, when Shin Soon Rok calls her noona and asks her to drop the formalities between them, the interaction feels incredibly natural and affectionate. Yumi’s Cells practically hyperventilate every time they hear the word noona.
Watching Yumi, who has repeatedly questioned whether she was too old to pursue the men she liked, end up with someone who is almost 10 years younger and completely unconcerned about her age feels genuinely healing.
The fall of Shin Soon Rok’s Jenga tower of rules
“Love takes off the masks we fear we cannot live without and know we cannot live within.” — James Baldwin
From the very beginning, Shin Soon Rok is portrayed as a man governed by strict personal rules. He keeps his professional and personal lives separate. He does not chase coworkers in the rain. He does not share umbrellas with colleagues. He answers in short, telegraphic sentences to preserve energy. The list goes on.
But ever since he fell in love with Yumi, pieces from his carefully constructed Jenga tower of rules begin falling away one by one until the entire structure finally collapses.
Having rules and boundaries is not inherently a flaw. However, sometimes people build walls so high that their personal space becomes suffocating rather than comforting. This is exactly what Soon Rok does earlier in the season. In an attempt to maintain distance between his personal and professional life, he even asks Yumi to set him up with someone else despite his feelings for her.
That is why watching Shin Soon Rok slowly abandon the rigid rules that were only complicating his life feels like genuine character growth. It also serves as proof that his relationship with Yumi is bringing positive change into his life.
Yumi and Soon Rok’s honest relationship
One of the unspoken rules of a new relationship is simple: do not talk too much about your ex. While discussing past relationships is natural later on, bringing up an ex too early can sometimes feel uncomfortable or disrespectful to a new partner. That is exactly what worries Yumi when Babi unexpectedly enters the conversation.
Soon Rok insists on taking Yumi to his favorite tteokbokki restaurant. However, while walking there, Yumi realizes the restaurant belongs to Babi’s father. Hoping to avoid an awkward situation, she asks Soon Rok if they can go somewhere else instead. Later, he realizes the reason for her hesitation is that she used to date Babi.
Initially, Yumi worries Soon Rok might react negatively. Instead, he handles the situation with remarkable maturity and even jokes that Yumi clearly has a type: handsome men.
Knowing that Shin Soon Rok ultimately becomes Yumi’s husband, it becomes clear why she chooses him. He is emotionally mature, secure in their relationship, and confident enough not to be threatened by her past, all qualities that make him an ideal life partner.
“Yumi’s Cells 3” delivers an unbeatable climax
Since the “Yumi’s Cells” webtoon officially ended in 2020, most viewers already knew Shin Soon Rok was destined to end up with Yumi. Even so, the climax of “Yumi’s Cells 3” still manages to tug at the audience’s heartstrings.
As Yumi reveals in episode 8, she had only experienced two marriage proposals before Shin Soon Rok. The first was when she proposed to Goo Woong (Ahn Bo Hyun), only to receive no answer and eventually withdraw her proposal. The second was when Babi proposed in an attempt to save their relationship, though the engagement ultimately fell apart.
Because of this history, both Yumi and the audience feel understandably nervous when Soon Rok proposes to her on her birthday after only a month of dating. At first glance, the gesture seems impulsive. However, Soon Rok’s explanation perfectly captures why he is the right person for her. He tells Yumi that he always knew they would end up married and that he would never have chased after her if he had not been certain about his feelings from the very beginning.
There is something undeniably attractive about that level of certainty and commitment. Shin Soon Rok proves that although he is the youngest man Yumi has dated, he is also one of the most emotionally mature. He knows exactly what he wants, and he is not afraid to pursue it. After everything Yumi has gone through, she deserves someone who is completely sure about her.
While Yumi finally getting her happy ending was thrilling for audiences who have been on this journey with the female lead for years, it almost feels bittersweet to say goodbye. And even though this is the end, Yumi will surely stay with viewers—not only as a character, but also as a reminder that in life, your first love is not always your last. If you focus on continuing to grow, the right person will find you at the right time.
Start watching “Yumi’s Cells 3”:
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Javeria is a binge-watching specialist who loves devouring entire K-dramas in one sitting. Good screenwriting, beautiful cinematography, and a lack of clichés are the way to her heart. As a music fanatic, she listens to multiple artists across different genres and stans the self-producing idol group SEVENTEEN. You can talk to her on Instagram @javeriayousufs.
Currently watching: “Yumi’s Cells 3,” “We are All Trying Here,” “Love You Teacher,” “Feel What You Feel,” and “The Scarecrow.“ Looking forward to: “Four Hands,” “Wednesday, Thursday, Friday,” and “The Legend of the Kitchen Soldier.”
Watch: Kim Go Eun, Kim Jae Won, And More Bid Farewell To “Yumi’s Cells 3” With Heartwarming Moments On Set
“Yumi’s Cells 3” has come to a successful close!
In the new making-of video for the second to final episode, Kim Go Eun and Kim Jae Won showcase their professionalism on set, rehearsing scenes in depth as they figure out the best way to express the heart-fluttering moments of the drama’s romantic scenes.
While filming the final episode of “Yumi’s Cells 3,” Kim Jae Won closes, “There were such strong contenders in Seasons 1 and 2, but thank you so much for choosing me in the end.” He adds, “We’ll live happily for a long, long time,” expressing his thoughts as his character Shin Soon Rok.
Before the kiss scene, Kim Go Eun “gears up” and gets ready, jokingly saying, “Let’s pay close attention to our movements. Pay attention to your gaze. Don’t turn your head easily,” in order to capture the perfect kiss scene.
In her final statement, Kim Go Eun tears up, saying, “It’s my first time as an actress doing a project for such a long period of time that I feel great affection for the drama, and now that it’s over—I feel a lot of emotions,” sincerely thanking viewers for all the love.
Kim Jae Won shares, “I hope everyone lives happily with the person they love like our cells and like the Yumi and Soon Rok couple.”
Watch the final making-of video below!
If you haven’t already, binge-watch “Yumi’s Cells 3” on Viki:
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Also catch Season 2 here:
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And start with Season 1 below:
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Stars Shine On Red Carpet At 62nd Baeksang Arts Awards
Stars have gathered for one of the most-anticipated awards shows of the year!
On May 8, the 62nd Baeksang Arts Awards held its ceremony at COEX in Seoul. Ahead of the show, various actors, entertainers, and more showed off their looks on the red carpet.
Check out photos of the stars below:
MCs Shin Dong Yup, Suzy, Park Bo Gum
Yoo Lee Ha
Jeon So Young
Yeom Hye Ran
Yoo Seung Mok
Kim Si Yu
Cho You Hyun
Lee Chae Min
Moon Sang Min
Jang Seung Jo
Hong Min Ki
Choi Ji Su
Ha Yun Kyung
Yoo Jae Myung
Lee Yi Dam
Bae Na Ra
Choi Yu Ri
Kwak Ji Sook
Shin Eun Soo
Min Kyoung Ah
Ahn Hyo Seop
Kim Min
Hong Jin Kyung
Yoo Ji Tae
Park Bo Young
Mun Ka Young
Son Ye Jin
Kim Yeon Koung
Kwak Beom
Kim Won Hun
Park Hae Joon
Shin Hae Sun
Kim Go Eun
Lim Soo Jung
Lee Hye Young
Hyun Bin
Yoo Hae Jin
Hong Kyung
Ji Sung
Shin Hyun Been
Shin Se Kyung
Park Ji Hoon
Park Ji Hyun
Yu Ria
Lee Soo Ji
Kim Shin Rok
Jeon Mi Do
Myung Se Bin
Shin Si Ah
Bang Hyo Rin
Park Jinyoung
Jang Hye Jin
Lee Junho
Seol In Ah
Jeon Hye Jin
Koo Kyo Hwan
Seo Su Bin
Han Ye Ri
Jin Sun Kyu
Ryu Seung Ryong
Choo Sung Hoon
Lim Yoona
Kian84
Jang Do Yeon
Chae Won Bin
Top Photo Credit: Xportsnews
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