May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

  1. Yu Jae Seok
  2. HaHa
  3. Jun Hyun Moo
  4. Heo Kyung Hwan
  5. Shin Dong Yup
  6. Kim Jong Kook
  7. Joo Woo Jae
  8. Ji Suk Jin
  9. Kang Ho Dong
  10. Ahn Jung Hwan
  11. Kim Dong Hyun
  12. Yang Sang Gook
  13. Kim Sook
  14. Kim Jong Min
  15. Tak Jae Hoon
  16. Jang Do Yeon
  17. Lee Sang Min
  18. Lee Soo Ji
  19. Kim Joon Ho
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Young Chul
  23. Lee Soo Geun
  24. Kim Gura
  25. Super Junior’s Kim Heechul
  26. Jung Joon Ha
  27. Lee Young Ja
  28. Park Myung Soo
  29. Hong Hyun Hee
  30. Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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May Variety Star Brand Reputation Rankings Announced插图

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May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from April 16 to May 16.

BTS’s Jimin topped this month’s list with a brand reputation index of 6,447,417. High-ranking phrases in his keyword analysis included “ARMY,” “world tour,” and “Mexico,” while his highest-ranking related terms included “flawless,” “get excited for,” and “surpass.” Jimin’s positivity-negativity analysis also revealed a score of 92.97 percent positive reactions.

Wanna One’s Park Ji Hoon took second place with a brand reputation index of 5,510,360, while BTS’s Jungkook came in at a close third with a score of 5,494,822.

BTS’s Jin held onto his spot at fourth place with a brand reputation index of 3,782,172, and his bandmate V rounded out the top five for May with a score of 3,673,361.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Wanna One’s Park Ji Hoon
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s V
  6. BIGBANG’s G-Dragon
  7. BTS’s RM
  8. TVXQ’s Yunho
  9. BTS’s j-hope
  10. BTS’ Suga
  11. Wanna One’s Kim Jae Hwan
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. EXO’s Baekhyun
  14. CORTIS’s Keonho
  15. Super Junior’s Kim Heechul
  16. Wanna One’s Lai Kuanlin
  17. HIGHLIGHT’s Yoon Doojoon
  18. Wanna One’s Ong Seong Wu
  19. Wanna One’s Bae Jin Young
  20. Super Junior’s Choi Siwon
  21. WINNER’s Lee Seung Hoon
  22. SHINee’s Minho
  23. Super Junior’s Kyuhyun
  24. RIIZE’s Wonbin
  25. TWS’s Dohoon
  26. CORTIS’s Seonghyeon
  27. SHINee’s Key
  28. BIGBANG’s Daesung
  29. Wanna One’s Yoon Ji Sung
  30. EXO’s Kai

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

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And check out BTS’s docu-series “BREAK THE SILENCE” below:

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May Boy Group Member Brand Reputation Rankings Announced插图

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April Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from March 18 to April 18.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 14,004,945, marking a 7.77 percent increase in his score since last month.

High-ranking phrases in Park Ji Hoon’s keyword analysis included “The King’s Warden,” “RE:FLECT,” and “Bodyelse,” while his highest-ranking related terms included “return,” “release,” and “hold.” The singer-actor’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

BTS’s Jimin also held onto his spot at second place with a brand reputation index of 11,644,101, marking a staggering 132.31 percent increase in his score since March.

BTS’s Jungkook jumped to third after seeing a whopping 227.64 percent rise in his brand reputation index, bringing his total score to 9,151,873 for the month.

BTS’s Jin took fourth place for the month with a brand reputation index of 8,755,472, marking an impressive 143.27 percent increase in his score since March.

Finally, BTS’s RM shot to fifth place after seeing a massive 512.32 percent rise in his brand reputation index, bringing his total score to 7,123,773 for April.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s RM
  6. BTS’s V
  7. BTS’ Suga
  8. BTS’s j-hope
  9. BIGBANG’s G-Dragon
  10. Wanna One’s Kim Jae Hwan
  11. SHINee’s Minho
  12. NU’EST and Wanna One’s Hwang Minhyun
  13. Wanna One’s Kang Daniel
  14. ENHYPEN’s Heeseung
  15. EXO’s Baekhyun
  16. WINNER’s Song Mino
  17. SHINee’s Key
  18. Wanna One’s Ong Seong Wu
  19. Super Junior’s Kim Heechul
  20. SEVENTEEN’s Jun
  21. THE BOYZ’s New
  22. HIGHLIGHT’s Yoon Doojoon
  23. WINNER’s Lee Seung Hoon
  24. Super Junior’s Choi Siwon
  25. Super Junior’s Kyuhyun
  26. BIGBANG’s Taeyang
  27. RIIZE’s Wonbin
  28. SHINee’s Taemin
  29. EXO’s Kai
  30. TVXQ’s Yunho

Watch Park Ji Hoon in his drama “Love Song for Illusion” on Viki below:

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Or check out BTS’s docu-series “BREAK THE SILENCE” below!

Watch Now

April Boy Group Member Brand Reputation Rankings Announced插图

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