May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 19 to May 19.

The stars of the hit film “The King’s Warden” once again claimed the top spots on this month’s list: Yoo Hae Jin took first place with a brand reputation index of 8,030,288 for May, while Park Ji Hoon came in second with a score of 7,295,506.

High-ranking phrases in Yoo Hae Jin’s keyword analysis included “The King’s Warden,” “Baeksang Arts Awards Grand Prize,” and “actor with a 10-million-moviegoer film,” while his highest-ranking related terms included “harmless,” “friendly,” and “donate.”

Mun Ka Young took third place with a brand reputation index of 4,756,803, marking a 57.93 percent increase in her score since last month.

Jung Woo shot to fourth place after seeing a whopping 321.18 percent rise in his brand reputation index since April, bringing his total score to 4,696,796.

Finally, Yoon Kyung Ho rounded out the top five with a brand reputation index of 4,275,625 for May.

Check out the top 30 for this month below!

  1. Yoo Hae Jin
  2. Park Ji Hoon 
  3. Mun Ka Young
  4. Jung Woo
  5. Yoon Kyung Ho
  6. Kim Sung Kyun
  7. Koo Kyo Hwan
  8. Hwang Jung Min
  9. Park Jeong Min
  10. Lee Sung Min
  11. Park Bo Young
  12. Lee Byung Hun
  13. Hyun Bin
  14. Gong Seung Yeon
  15. Ha Jung Woo
  16. Lee Jung Jae
  17. Go Youn Jung
  18. Lee Jong Suk
  19. Kim Hye Soo
  20. Gong Myoung
  21. Ma Dong Seok
  22. Jo Jung Suk
  23. Cha Seung Won
  24. Moon Chae Won
  25. Esom
  26. Song Ji Hyo
  27. Lee Jun Hyuk
  28. Kang Dong Won
  29. Go Soo
  30. Park Seo Joon

Watch Park Ji Hoon and Yoon Kyung Ho in their new drama “The Legend of Kitchen Soldier” on Viki below:

Watch Now

Or watch Mun Ka Young and Koo Kyo Hwan in their latest film “Once We Were Us” here:

Watch Now

And check out Yoo Hae Jin’s film “Big Deal” below!

Watch Now

Top Photo Credit: Xportsnews


May Movie Star Brand Reputation Rankings Announced插图

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April Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from March 21 to April 21.

The stars of the hit film “The King’s Warden” dominated this month’s list, sweeping all of the top three spots for April.

Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 21,805,584 for the month. High-ranking phrases in his keyword analysis included “The King’s Warden,” “The Legend of Kitchen Soldier,” and “Danjong oppa,” while his highest-ranking related terms included “record,” “depth,” and “release.”

Yoo Hae Jin held onto his spot at second place with a brand reputation index of 15,022,816, while Yoo Ji Tae maintained his position at third with a score of 9,578,658.

Park Jeong Min rose to fourth place with a brand reputation index of 7,736,645, marking a 9.84 percent increase in his score since last month.

Finally, Yoon Kyung Ho rounded out the top five with a brand reputation index of 7,153,685, marking a 10.94 percent rise in his score since March.

Check out the top 30 for this month below!

  1. Park Ji Hoon 
  2. Yoo Hae Jin
  3. Yoo Ji Tae
  4. Park Jeong Min
  5. Yoon Kyung Ho
  6. Jeon Mi Do
  7. Lee Jun Hyuk
  8. Kim Min
  9. Han Ji Min
  10. Kim Hye Yoon
  11. Ha Jung Woo
  12. Lee Byung Hun
  13. Shin Sae Kyeong
  14. Byun Yo Han
  15. Lee Sung Min
  16. Kim Tae Ri
  17. Mun Ka Young
  18. Son Suk Ku
  19. Koo Kyo Hwan
  20. Kim Hye Soo
  21. Lee Je Hoon
  22. Zo In Sung
  23. Seo In Guk
  24. Park Shi Hoo
  25. Gong Yoo
  26. Song Kang Ho
  27. Park Ji Hwan
  28. Go Youn Jung
  29. Hyun Bin
  30. Moon Chae Won

Watch Park Ji Hoon in his drama “Love Song for Illusion” on Viki below:

Watch Now

Or check out Yoo Hae Jin’s film “Big Deal” here:

Watch Now

And watch Yoo Ji Tae in “When My Love Blooms” below!

Watch Now


April Movie Star Brand Reputation Rankings Announced插图

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