May Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 7 to May 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

Byeon Woo Seok topped this month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April, bringing his total score to 3,762,141. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “heart skip a beat,” “confess,” and “model.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

Lim Young Woong took second place with a brand reputation index of 3,349,309, marking a 15.64 percent rise in his score since last month.

Soccer star Son Heung Min jumped to third place after seeing a 184.25 percent increase in his brand reputation index, bringing his total score to 3,067,512 for the month.

Park Ji Hoon came in at a close fourth with a brand reputation index of 2,831,202, marking a 49.25 percent increase in his score since April.

Finally, BTS rounded out the top five with a brand reputation index of 2,691,868 for May.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Lim Young Woong
  3. Son Heung Min
  4. Park Ji Hoon
  5. BTS
  6. IVE
  7. BLACKPINK
  8. Yu Jae Seok
  9. Kim Yuna
  10. Lee Jung Hoo
  11. Go Youn Jung
  12. Kim Hye Yoon
  13. Lee Jung Jae
  14. Ma Dong Seok
  15. Gong Yoo
  16. 2PM’s Lee Junho
  17. Lee Chan Won
  18. Kim Do Yeong
  19. KiiiKiii
  20. Park Bo Gum
  21. Um Tae Goo
  22. Koo Kyo Hwan
  23. Ji Ye Eun
  24. Hearts2Hearts
  25. Jun Ji Hyun
  26. Kim Go Eun
  27. Jun Hyun Moo
  28. Ryu Hyun Jin
  29. Park Bo Young
  30. Park Jeong Min

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

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And watch Byeon Woo Seok in “Lovely Runner” below!

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May Advertisement Model Brand Reputation Rankings Announced插图

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May Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 23 to May 23.

BTS held onto their spot at the top of the list this month with a brand reputation index of 7,132,535 for May.

Lim Young Woong also maintained his position at second place with a brand reputation index of 6,390,625 for the month.

CORTIS shot to third place after seeing a 132.43 percent increase in their brand reputation index since April, bringing their total score to 4,313,084.

HANRORO took fourth place with a brand reputation index of 2,861,706, marking a 68.57 percent rise in her score since last month.

Finally, IVE came in at a close fifth with a brand reputation index of 2,739,078 for May.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  3. CORTIS
  4. HANRORO
  5. IVE
  6. BLACKPINK
  7. SEVENTEEN
  8. Kim Yong Bin
  9. Sung Si Kyung
  10. aespa
  11. Lee Chan Won
  12. TWICE
  13. BIGBANG
  14. ILLIT
  15. Park Ji Hyeon
  16. Young Tak
  17. Hearts2Hearts
  18. EXO
  19. Stray Kids
  20. PSY
  21. MAMAMOO’s Hwasa
  22. LE SSERAFIM
  23. Park Seo Jin
  24. Yena
  25. Wanna One
  26. JANNABI
  27. Swings
  28. TWS
  29. DAY6
  30. 10CM

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

May Singer Brand Reputation Rankings Announced插图

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April Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 25 to April 25.

BTS continued their reign at the top of the list this month with a brand reputation index of 9,262,989, marking a 27.60 percent increase in their score since March.

Lim Young Woong maintained his position at second place with a brand reputation index of 6,390,625, marking a 12.81 percent rise in his score since last month.

IVE held onto their spot at third place with a brand reputation index of 5,832,563, marking a 34.83 percent increase in their score since March.

BLACKPINK remained unmoving at fourth place with a brand reputation index of 4,879,743, marking a 23.72 percent rise in their score since last month.

Finally, Wanna One shot to fifth place after seeing a whopping 174.11 percent increase in their brand reputation index, bringing their total score to 3,202,886 for April.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  3. IVE
  4. BLACKPINK
  5. Wanna One
  6. KiiiKiii
  7. Kim Yong Bin
  8. WOODZ (Cho Seung Youn)
  9. Stray Kids
  10. aespa
  11. SEVENTEEN
  12. Hearts2Hearts
  13. Lee Chan Won
  14. Park Ji Hyeon
  15. EXO
  16. BIGBANG
  17. Sung Si Kyung
  18. MAMAMOO’s Hwasa
  19. Park Seo Jin
  20. CORTIS
  21. Jang Yoon Jung
  22. HANRORO
  23. TWS
  24. IU
  25. TWICE
  26. OH MY GIRL
  27. Red Velvet
  28. Young Tak
  29. Woody
  30. BIBI

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

Watch Now

April Singer Brand Reputation Rankings Announced插图

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