May Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between April 21 and May 21.

Byeon Woo Seok, who recently starred in “Perfect Crown,” topped this month’s list after seeing a 98.14 percent increase in his brand reputation index since April, bringing his total score to 13,270,451.

Park Ji Hoon, who is currently starring in the new drama “The Legend of Kitchen Soldier,” took second place with a brand reputation index of 11,929,116, marking a 24.40 percent rise in his score since April.

Yoo Hae Jin, who recently won the Grand Prize at the Baeksang Arts Awards for his performance in “The King’s Warden,” ranked third with a brand reputation index of 8,213,699, marking a 65.50 percent increase in his score.

Kim Jae Won, who recently stole hearts in “Yumi’s Cells 3,” came in fourth place with a brand reputation index of 6,374,939 for May.

Finally, Kim Hye Yoon, the star of the record-breaking film “Salmokji: Whispering Water,” rounded out the top five with a brand reputation index of 5,919,748, marking a 20.24 percent rise in her score since April.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Park Ji Hoon
  3. Yoo Hae Jin
  4. Kim Jae Won
  5. Kim Hye Yoon
  6. Koo Kyo Hwan
  7. Chae Won Bin
  8. Go Youn Jung
  9. Lee Sang Yi
  10. Mun Ka Young
  11. Kim Go Eun
  12. Park Bo Young
  13. Shin Hae Sun
  14. Ha Jung Woo
  15. Yoon Kyung Ho
  16. Kang Mina
  17. Gong Seung Yeon
  18. Baek Sun Ho
  19. Lee Byung Hun
  20. Jeon So Young
  21. Yoo Su Bin
  22. Heo Nam Jun
  23. Jung Woo
  24. Park Jeong Min
  25. IU
  26. Lee Jun Young
  27. Ahn Hyo Seop
  28. Gong Myoung
  29. Moon Chae Won
  30. Seo Ji Hye

Watch Park Ji Hoon in “The Legend of Kitchen Soldier” on Viki below:

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And watch Kim Jae Won in “Yumi’s Cells 3” here:

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Or check out Byeon Woo Seok and Gong Seung Yeon’s drama “Flower Crew: Joseon Marriage Agency” below!

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May Actor Brand Reputation Rankings Announced插图

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Lee Jun Young To Make Special Appearance In Jung Sung Il And Park Ji Hyun’s Upcoming Film

Lee Jun Young will be making a special appearance in the upcoming film “Sinner” (working title)!

On May 21, his agency BILLIONS shared, “Lee Jun Young will appear in ‘Sinner’ and transform into an impactful character. The film is currently in post-production.”

“Sinner” follows Seok Gyu (Jung Sung Il), a nominee for Minister of Justice, as he prepares for a confirmation hearing and begins uncovering the truth behind a past incident connected to letters written by Soon Hwa (Park Ji Hyun), South Korea’s last death row inmate.

Lee Jun Young is said to play a character who triggers an emotional explosion among the film’s characters during a key highlight of the story.

Currently, Lee Jun Young is set to star in the upcoming JTBC weekend drama “Reborn Rookie,” which will premiere on May 30.

Watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

WATCH NOW

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Lee Jun Young To Make Special Appearance In Jung Sung Il And Park Ji Hyun’s Upcoming Film插图

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Lee Jun Young Channels Son Hyun Joo’s Chairman Presence In New Drama “Reborn Rookie” Poster

“Reborn Rookie” has unveiled a new poster!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

After an accident, Kang Yong Ho wakes up in Hwang Jun Hyun’s body and returns to Choi Sung Group as a new employee to reclaim the chairman position. From inside the company, he quietly observes operations and prepares for a power struggle against rivals competing for the chairman’s seat.

The poster shows Kang Yong Ho and Hwang Jun Hyun in a single frame, visually presenting the idea that two identities coexist in one body. The hazy smoke filling the space between them suggests a soul-swapped situation and shows that Kang Yong Ho’s presence still serves as a central focus of the drama.

Hwang Jun Hyun appears relaxed, lying on the chairman’s desk. His carefree attitude reflects confidence that does not match his rank and suggests that a chairman’s temperament remains intact beneath the identity of a “new employee.”

Behind him, Kang Yong Ho stands with a firm and strong charisma. The poster highlights the contrast between the two, showing that although their bodies have been switched, the authority and experience built as chairman remain firmly in place.

The caption reads, “I will take back everything, one by one, so look forward to it,” emphasizing Kang Yong Ho’s determination to reclaim the chairman position.

Lee Jun Young Channels Son Hyun Joo’s Chairman Presence In New Drama “Reborn Rookie” Poster插图

“Reborn Rookie” will premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

Watch Now

Also watch Son Hyun Joo in “Your Honor” below:

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Lee Jun Young Channels Son Hyun Joo’s Chairman Presence In New Drama “Reborn Rookie” Poster插图1

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Watch: Lee Jun Young Brings Chairman Energy To His Intern Role In “Reborn Rookie” Teaser

JTBC’s upcoming drama “Reborn Rookie” has shared a new teaser!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

The newly released teaser captures the chaos that ensues from the moment Hwang Jun Hyun first steps into Procurement Team 2. In one scene, his exclamation, “Is this—is this really a company?” hints at the unfamiliar workplace environment and the incidents he will soon face.

From the moment he arrives, the atmosphere Hwang Jun Hyun encounters in Procurement Team 2 is anything but smooth. He is greeted by Park Bong Gi (Lee Sung Wook), a longtime department head with almost no presence, and Kang Bang Geul (Lee Ju Myoung), the chairman’s youngest daughter, who secretly joined Choi Sung Group while hiding her identity. Standing before them, he gives the impression that he has grasped the situation in a short amount of time, quickly reading the department’s internal relationships and the company’s power structure.

However, he is unable to hide the instincts and attitudes he developed while living as a chairman. Forgetting his position as an intern, Hwang Jun Hyun speaks informally to Park Bong Gi, and he also displays a fearless attitude in front of Kang Jae Kyung (Jeon Hye Jin), the president of Choi Sung Chemical, and Kang Jae Sung (Jin Goo), the president of Choi Sung Trading. His reactions, which make it seem as though he is standing on equal footing with the core executives of Choi Sung Group, create unexpected tension within Procurement Team 2 and leave those around him completely speechless.

Watch the teaser below!

“Reborn Rookie” is set to premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

Watch Now

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Watch: Lee Jun Young Brings Chairman Energy To His Intern Role In “Reborn Rookie” Teaser插图

Drama Preview,TV/Film,Video,drama,Jeon Hye Jin,Jin Goo,Lee Ju Myoung,Lee Jun Young,Lee Sung Wook,Reborn Rookiedrama,jeon hye jin,jin goo,lee ju myoung,lee jun young,lee sung wook,reborn rookie#Watch #Lee #Jun #Young #Brings #Chairman #Energy #Intern #Role #Reborn #Rookie #Teaser1779181946

Lee Jun Young Shares Insights Into Portraying A Soul-Swapped Character In Upcoming Drama “Reborn Rookie”

Lee Jun Young has shared his thoughts on the upcoming drama “Reborn Rookie”!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

Hwang Jun Hyun is a once-promising figure in the soccer world who, after an unexpected accident, becomes possessed by the soul of Kang Yong Ho. As a result, Lee Jun Young portrays two distinct personas: soccer player Hwang Jun Hyun and company chairman Kang Yong Ho.

Lee Jun Young revealed that the “soul-switching” premise was the reason he chose the project, saying, “The fact that I could portray both Hwang Jun Hyun and Kang Yong Ho within a single project felt like an incredibly appealing challenge as an actor. On top of that, the script itself was really entertaining, so I chose the project without hesitation.”

Lee Jun Young Shares Insights Into Portraying A Soul-Swapped Character In Upcoming Drama “Reborn Rookie”插图

The actor previewed Hwang Jun Hyun’s contrasting appeal, saying, “Soccer player Hwang Jun Hyun is someone who is healthy, has bright energy, and works harder than anyone else to achieve his dream. On the other hand, Hwang Jun Hyun, after the soul of Chairman Kang Yong Ho enters his body, keeps the same outward appearance but exudes an extraordinary sense of pressure and charisma from within.”

Because the souls switch during the course of the story, Lee Jun Young said he carefully analyzed the character of Chairman Kang Yong Ho in order to portray him fully. Lee Jun Young said, “I wanted soccer player Hwang Jun Hyun and Hwang Jun Hyun after Kang Yong Ho’s soul enters him to look clearly different. I thought a lot about Chairman Kang Yong Ho’s distinctive speech patterns and emotional tone.”

Lee Jun Young Shares Insights Into Portraying A Soul-Swapped Character In Upcoming Drama “Reborn Rookie”插图1

The actor also recalled working to match the performance of Kang Yong Ho as portrayed by Son Hyun Joo, saying, “I paid close attention to senior Son Hyun Joo’s usual way of speaking and behavior so I could express them naturally. In particular, I watched a lot of video clips from his previous projects.”

Lee Jun Young Shares Insights Into Portraying A Soul-Swapped Character In Upcoming Drama “Reborn Rookie”插图2

Lee Jun Young also shared the key viewing point of “Reborn Rookie,” saying, “The show brings waves of varied emotions, from heavy storytelling to tense moments of urgency that make your hands sweat. I think the biggest appeal will be the unexpected situations Kang Yong Ho, in Hwang Jun Hyun’s body, encounters after joining Choi Sung Group. I hope viewers will enjoy it as if they are surfing along when these exciting waves we created come.”

“Reborn Rookie” premieres on May 30 at 10:40 p.m. KST and will be available to watch on Viki.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” below:

Watch Now

Source (1)

Lee Jun Young Shares Insights Into Portraying A Soul-Swapped Character In Upcoming Drama “Reborn Rookie”插图3

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Watch: Lee Jun Young Faces Difficult Choices After An Unexpected Soul Swap In “Reborn Rookie” Teaser

JTBC has unveiled an intriguing new teaser for its upcoming drama “Reborn Rookie”!

“Reborn Rookie” tells the story of Kang Yong Ho (Son Hyun Joo), the powerful chairman of leading conglomerate Choiseong Group. After an accident, he unexpectedly finds himself living an unwanted second life when his soul is swapped into the youthful body of soccer player Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

The newly released teaser introduces Hwang Jun Hyun’s story through a “game” that forces him to make a series of choices. Upon sitting down at his computer, Hwang Jun Hyun is greeted with a title screen welcoming him to Choiseong Group. When he presses the start button, he is asked to choose between becoming a 72-year-old chaebol chairman and a 27-year-old intern, and he clicks on the latter.

Amidst glimpses of Hwang Jun Hyun’s struggles as a passionate new intern, he expresses his devotion to the company by declaring, “Your first job is like your first love.”

Next, Hwang Jun Hyun must decide between letting his eldest son (Jin Goo) destroy the company with his incompetence or letting his eldest daughter (Jeon Hye Jin) ruthlessly seize control of it, and he once again chooses the latter.

After a sneak peek of the vicious succession battle between the two siblings, the focus shifts to Hwang Jun Hyun’s youngest daughter (Lee Ju Myoung), with whom he will have to work as a newly hired intern. Having to watch his daughter from up close, his paternal instincts kick in, and he angrily scolds her for dating at work.

Finally, Hwang Jun Hyun is asked to make the difficult choice between protecting Choiseong Group and protecting his children. Turning to the camera, Hwang Jun Hyun begins to reply, “What I want is…” before trailing off.

Check out the new teaser below!

“Reborn Rookie” premieres on May 30 at 10:40 p.m. KST and will be available to watch on Viki.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” below:

Watch Now

And watch Lee Ju Myoung in “My Youth” below:

Watch Now

Watch: Lee Jun Young Faces Difficult Choices After An Unexpected Soul Swap In “Reborn Rookie” Teaser插图

Drama Preview,TV/Film,Video,drama,Jeon Hye Jin,Jin Goo,Lee Ju Myoung,Lee Jun Young,Reborn Rookiedrama,jeon hye jin,jin goo,lee ju myoung,lee jun young,reborn rookie#Watch #Lee #Jun #Young #Faces #Difficult #Choices #Unexpected #Soul #Swap #Reborn #Rookie #Teaser1778819763

Lee Jun Young, Lee Ju Myoung, Jeon Hye Jin, And Jin Goo Are Caught In A Family Succession Battle In “Reborn Rookie” Poster

JTBC’s upcoming drama “Reborn Rookie” has unveiled a new poster!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

Kang Yong Ho takes over the body of Hwang Jun Hyun, a soccer player in his 20s, and joins Choi Sung Group as a new employee. Now in Hwang Jun Hyun’s body, he reunites at the company with his youngest daughter, Kang Bang Geul (Lee Ju Myoung), whom he had previously sent abroad for studies, as a colleague. He also meets his eldest daughter, Kang Jae Kyung (Jeon Hye Jin), and his eldest son, Kang Jae Sung (Jin Goo), both of whom are now his supervisors at work.

The poster shows members of the Choi Sung family gathered in one place. In a tense atmosphere, each family member holds a nameplate that reads “Chairman Kang Yong Ho,” hinting at their ambitions and hidden motives in the group’s succession.

Among the expressionless family members, Hwang Jun Hyun stands out with a smile. The image builds tension by suggesting Kang Yong Ho’s plan to disrupt the situation while keeping a secret unknown even to his own children.

The different moods of each character also add interest. Kang Bang Geul partially covers her nameplate while giving a meaningful look, while Kang Jae Kyung clearly displays her nameplate, showing a personality that does not hide ambition. In contrast, Kang Jae Sung leans back in a chair, standing out with a relaxed attitude that suggests he is at the center of the succession battle.

The phrase “There is only one position, a fierce battle begins” foreshadows a fierce succession battle within the Choi Sung family.

Lee Jun Young, Lee Ju Myoung, Jeon Hye Jin, And Jin Goo Are Caught In A Family Succession Battle In “Reborn Rookie” Poster插图

Kang Yong Ho sees his children as rivals, while the three of them view Kang Yong Ho, now in Hwang Jun Hyun’s body, as only a suspicious new employee. It remains to be seen what story will unfold amid these different perspectives.

“Reborn Rookie” is set to premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

Watch Now

Also watch Lee Ju Myoung in “My Youth” on Viki:

Watch Now

Source (1)

Lee Jun Young, Lee Ju Myoung, Jeon Hye Jin, And Jin Goo Are Caught In A Family Succession Battle In “Reborn Rookie” Poster插图1

Drama Preview,TV/Film,drama,Jeon Hye Jin,Jin Goo,Lee Ju Myoung,Lee Jun Young,Reborn Rookiedrama,jeon hye jin,jin goo,lee ju myoung,lee jun young,reborn rookie#Lee #Jun #Young #Lee #Myoung #Jeon #Hye #Jin #Jin #Goo #Caught #Family #Succession #Battle #Reborn #Rookie #Poster1778784862

Lee Jun Young Transforms Into A Rookie Employee With Impressive Capabilities In “Reborn Rookie”

JTBC’s upcoming drama “Reborn Rookie” has shared new stills featuring Lee Jun Young!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

In the newly released stills, Hwang Jun Hyun heads to work at Choi Sung Group in a neat, professional outfit. The profile chart highlights Hwang Jun Hyun’s exceptional capabilities. As a former soccer player, he possesses outstanding speed, strength, and endurance. On top of that, thanks to his experience as the head of a conglomerate, he boasts top-tier judgment, strategic thinking, negotiation skills, and crisis management abilities.Lee Jun Young Transforms Into A Rookie Employee With Impressive Capabilities In “Reborn Rookie”插图

Lee Jun Young Transforms Into A Rookie Employee With Impressive Capabilities In “Reborn Rookie”插图1

The production team stated, “The character Hwang Jun Hyun, who is inhabited by Kang Yong Ho’s soul, will showcase a unique charm created by combining Kang Yong Ho’s experience with Hwang Jun Hyun’s youth,” adding, “Please look forward to Kang Yong Ho’s eventful second life.”

“Reborn Rookie” is set to premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

Watch Now

Source (1)

Lee Jun Young Transforms Into A Rookie Employee With Impressive Capabilities In “Reborn Rookie”插图2

Drama Preview,TV/Film,drama,Lee Jun Young,Reborn Rookiedrama,lee jun young,reborn rookie#Lee #Jun #Young #Transforms #Rookie #Employee #Impressive #Capabilities #Reborn #Rookie1778689814

Lee Jun Young Hardly Seems Like A New Hire In Upcoming Drama “Reborn Rookie”

JTBC’s upcoming drama “Reborn Rookie” has shared new stills featuring Lee Jun Young!

“Reborn Rookie” follows Kang Yong Ho (Son Hyun Joo), the powerful chairman of the leading conglomerate Choi Sung Group, who is revered as a business genius. After an accident, however, he unexpectedly finds himself living a second life when his soul swaps into the youthful body of a soccer player named Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

Promising soccer player Hwang Jun Hyun is involved in an unexpected accident that causes him to swap bodies with Choi Sung Group Chairman Kang Yong Ho. Kang Yong Ho, in turn, returns to the company he built through years of hard work as an intern.

Newly released stills show Hwang Jun Hyun displaying a bold demeanor that seems hard to believe for a first day on the job.

He is seen sitting in a conference room, staring intently with a sharp gaze.

Lee Jun Young Hardly Seems Like A New Hire In Upcoming Drama “Reborn Rookie”插图

Even when facing his supervisor, he does not hide his discomfort, showing an unsettling presence.

Lee Jun Young Hardly Seems Like A New Hire In Upcoming Drama “Reborn Rookie”插图1

He is also shown cautiously peering through door cracks while moving freely around various parts of the company. His bold behavior teases what he will do inside Choi Sung Group.

Lee Jun Young Hardly Seems Like A New Hire In Upcoming Drama “Reborn Rookie”插图2

“Reborn Rookie” is set to premiere on May 30 at 10:40 p.m. KST.

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki:

Watch Now

Source (1)

Lee Jun Young Hardly Seems Like A New Hire In Upcoming Drama “Reborn Rookie”插图3

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Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”

JTBC’s upcoming drama “Reborn Rookie” has shared a new glimpse of Lee Jun Young in his starring role!

“Reborn Rookie” tells the story of Kang Yong Ho (Son Hyun Joo), the powerful chairman of leading conglomerate Choi Sung Group. After an accident, he unexpectedly finds himself living an unwanted second life when his soul is swapped into the youthful body of soccer player Hwang Jun Hyun (Lee Jun Young), forcing him to start over as a rookie employee at his own company.

Newly released stills from the upcoming drama offer a sneak peek of Hwang Jun Hyun’s fresh start as a new hire at Choi Sung Group. Although he was a promising soccer player, Hwang Jun Hyun gives up his dream to join Choi Sung Group as an intern after his unexpected soul swap.

Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图

After leaving the soccer field behind for corporate life, Hwang Jun Hyun transforms into an impeccably dressed intern with a refined sense of style.

Hwang Jun Hyun’s flawless suit fits, along with his perfectly matched ties and wristwatches, hint at his meticulous personality and perfectionist tendencies.

Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图1
Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图2
Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图3
Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图4
Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图5

“Reborn Rookie” will premiere on May 30 at 10:40 p.m. KST. Check out a teaser for the drama here!

In the meantime, watch Lee Jun Young in “Pump Up the Healthy Love” on Viki below:

Watch Now

Source (1)

Lee Jun Young Is A Soccer Player Who Swaps Souls With A Chaebol Chairman In “Reborn Rookie”插图6

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