May Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 7 to May 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

Byeon Woo Seok topped this month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April, bringing his total score to 3,762,141. High-ranking phrases in his keyword analysis included “Grand Prince Ian,” “Perfect Crown,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “heart skip a beat,” “confess,” and “model.” Byeon Woo Seok’s positivity-negativity analysis also revealed a score of 93.51 percent positive reactions.

Lim Young Woong took second place with a brand reputation index of 3,349,309, marking a 15.64 percent rise in his score since last month.

Soccer star Son Heung Min jumped to third place after seeing a 184.25 percent increase in his brand reputation index, bringing his total score to 3,067,512 for the month.

Park Ji Hoon came in at a close fourth with a brand reputation index of 2,831,202, marking a 49.25 percent increase in his score since April.

Finally, BTS rounded out the top five with a brand reputation index of 2,691,868 for May.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Lim Young Woong
  3. Son Heung Min
  4. Park Ji Hoon
  5. BTS
  6. IVE
  7. BLACKPINK
  8. Yu Jae Seok
  9. Kim Yuna
  10. Lee Jung Hoo
  11. Go Youn Jung
  12. Kim Hye Yoon
  13. Lee Jung Jae
  14. Ma Dong Seok
  15. Gong Yoo
  16. 2PM’s Lee Junho
  17. Lee Chan Won
  18. Kim Do Yeong
  19. KiiiKiii
  20. Park Bo Gum
  21. Um Tae Goo
  22. Koo Kyo Hwan
  23. Ji Ye Eun
  24. Hearts2Hearts
  25. Jun Ji Hyun
  26. Kim Go Eun
  27. Jun Hyun Moo
  28. Ryu Hyun Jin
  29. Park Bo Young
  30. Park Jeong Min

Watch Park Ji Hoon’s new drama “The Legend of Kitchen Soldier” on Viki below:

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And watch Byeon Woo Seok in “Lovely Runner” below!

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May Advertisement Model Brand Reputation Rankings Announced插图

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May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 19 to May 19.

The stars of the hit film “The King’s Warden” once again claimed the top spots on this month’s list: Yoo Hae Jin took first place with a brand reputation index of 8,030,288 for May, while Park Ji Hoon came in second with a score of 7,295,506.

High-ranking phrases in Yoo Hae Jin’s keyword analysis included “The King’s Warden,” “Baeksang Arts Awards Grand Prize,” and “actor with a 10-million-moviegoer film,” while his highest-ranking related terms included “harmless,” “friendly,” and “donate.”

Mun Ka Young took third place with a brand reputation index of 4,756,803, marking a 57.93 percent increase in her score since last month.

Jung Woo shot to fourth place after seeing a whopping 321.18 percent rise in his brand reputation index since April, bringing his total score to 4,696,796.

Finally, Yoon Kyung Ho rounded out the top five with a brand reputation index of 4,275,625 for May.

Check out the top 30 for this month below!

  1. Yoo Hae Jin
  2. Park Ji Hoon 
  3. Mun Ka Young
  4. Jung Woo
  5. Yoon Kyung Ho
  6. Kim Sung Kyun
  7. Koo Kyo Hwan
  8. Hwang Jung Min
  9. Park Jeong Min
  10. Lee Sung Min
  11. Park Bo Young
  12. Lee Byung Hun
  13. Hyun Bin
  14. Gong Seung Yeon
  15. Ha Jung Woo
  16. Lee Jung Jae
  17. Go Youn Jung
  18. Lee Jong Suk
  19. Kim Hye Soo
  20. Gong Myoung
  21. Ma Dong Seok
  22. Jo Jung Suk
  23. Cha Seung Won
  24. Moon Chae Won
  25. Esom
  26. Song Ji Hyo
  27. Lee Jun Hyuk
  28. Kang Dong Won
  29. Go Soo
  30. Park Seo Joon

Watch Park Ji Hoon and Yoon Kyung Ho in their new drama “The Legend of Kitchen Soldier” on Viki below:

Watch Now

Or watch Mun Ka Young and Koo Kyo Hwan in their latest film “Once We Were Us” here:

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And check out Yoo Hae Jin’s film “Big Deal” below!

Watch Now

Top Photo Credit: Xportsnews

May Movie Star Brand Reputation Rankings Announced插图

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Seo Hyun Woo Joins Ma Dong Seok And Kim Jae Yeong In “The Roundup 5”

Seo Hyun Woo will be joining the cast of the fifth installment of “The Roundup” series!

On May 18, a representative from his agency JUST Entertainment confirmed, “Seo Hyun Woo will appear in ‘The Roundup 5.’”

Previously, Ma Dong Seok and Kim Jae Yeong were confirmed to star in the film, which is scheduled to begin filming in the second half of this year.

Seo Hyun Woo has steadily built a strong filmography through projects including “Veteran,” “A Taxi Driver,” “My Mister,” “Flower of Evil,” “Uncle Samsik,” “A Shop for Killers,” and “The Fiery Priest 2.” This year, he also impressed viewers through the ENA dramas “Honour” and “Climax.”

“The Roundup” series is Korea’s longest-running action franchise centered on detective Ma Seok Do (Ma Dong Seok) as he takes down various criminal organizations. Beginning with the first film “The Outlaws” in 2017, the franchise continued with “The Roundup,” “The Roundup: No Way Out,” and “The Roundup: Punishment.”

Notably, the franchise set box-office records as the first in Korean film history to have three installments surpass 10 million moviegoers, reaching a cumulative 40 million moviegoers across the series.

Watch Seo Hyun Woo in “Climax” with English subtitles on Viki:

Watch Now

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Seo Hyun Woo Joins Ma Dong Seok And Kim Jae Yeong In “The Roundup 5”插图

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