October Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from September 5 to October 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
BTS held onto their spot at the top of the list with a brand reputation index of 4,009,253, marking a 1.96 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “ambassador,” while their highest-ranking related terms included “power of influence,” “fan loyalty,” and “highly influential.” BTS’s positivity-negativity analysis also revealed a score of 93.85 percent positive reactions.
RESCENE maintained their position at second place with a brand reputation index of 3,716,679, marking an 8.42 percent rise in their score since last month.
Meanwhile, Lim Young Woong remained third with a brand reputation index of 1,519,748 for October.
IVE rose to fourth place with a brand reputation index of 1,246,560, while Kim Do Yeong rounded out the top five with a score of 1,082,144.
Check out the top 30 for this month below!
BTS
RESCENE
Lim Young Woong
IVE
Kim Do Yeong
Go Youn Jung
BLACKPINK
Shin Min Ah
Son Heung Min
Heo Nam Jun
Yu Jae Seok
Gong Yoo
Lee Jung Jae
Park Ji Hoon
Seo Kang Jun
Lee Byung Hun
Faker
Kim Hye Yoon
Seongri
Kim Hye Soo
Kim Woo Bin
Yoon Kyung Ho
Ryu Hyun Jin
Jun Ji Hyun
Girls’ Generation’s Lim Yoona
Park Bo Gum
Byeon Woo Seok
Park Ji Hyeon
Jang Han Byul
Kim You Jung
Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:
Watch Now
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October Rookie Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from September 1 to October 1.
RESCENE held onto their spot at the top of the list with a brand reputation index of 8,057,217, marking a 8.04 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “LOVE ATTACK,” “trot,” and “college festival,” while their highest-ranking related terms included “surpass,” “sold out,” and “root for.” RESCENE’s positivity-negativity analysis also revealed a score of 94.97 percent positive reactions.
CORTIS maintained their position at second place with a brand reputation index of 2,510,823, marking a 2.96 percent rise in their score since last month.
izna shot to third place after seeing a whopping 492.05 percent increase in their brand reputation index, bringing their total score to 1,374,000 for October.
Hearts2Hearts took fourth place with a brand reputation index of 1,174,877, while KiiiKiii came in at a close fifth with a score of 1,149,374.
These are new Korean dramas premiering in October to add to your watch list:
“Your Personal Taxi”
Korean Title: “개인적인 택시”
Cast: Cha Tae Hyun, Im Se Mi, Joo Jong Hyuk
Premiere Date: October 1
Broadcast Details: all episodes released simultaneously at 8 p.m. KST on Netflix
“Your Personal Taxi” is a healing music drama about taxi driver Go Myung Seok (Cha Tae Hyun), whose one-of-a-kid taxi carries passengers with seemingly ordinary lives but extraordinary stories, each journey accompanied by a song of their choosing.
“Between Steps”
Korean Title: “연애박사”
Cast: Choo Young Woo, Kim So Hyun
Premiere Date: October 5
Broadcast Details: Mondays and Tuesdays at 10 p.m. KST on ENA
“Between Steps” is a romance drama that tells the love story of Park Min Jae (Choo Young Woo), a former swimmer who lost his right leg due to illness, and Im Yoo Jin (Kim So Hyun), a graduate student who finds a new path after losing her way.
“Take Charge of My Heart”
Korean Title: “나를 충전해줘”
Cast: Kim Young Kwang, Chae Soo Bin
Premiere Date: October 9
Broadcast Details: all episodes released simultaneously at 4 p.m. KST on Netflix
“Take Charge of My Heart” is an electrifying romantic comedy about Baek Ho Rang (Kim Young Kwang), a man whose artificial heart is running out of battery, and Na Bo Bae (Chae Soo Bin), a woman with the unique power to recharge him.
“Doctor X”
Korean Title: “닥터X : 하얀 마피아의 시대”
Cast: Kim Ji Won, Lee Jung Eun, Son Hyun Joo, Kim Woo Seok
Premiere Date: October 9
Broadcast Details: Fridays and Saturdays at 9:50 p.m. KST on SBS
Based on a hit Japanese series, “Doctor X” is a medical noir drama about Gye Soo Jung (Kim Ji Won), a genius surgeon who proves what it truly means to be a doctor through pure skill alone as she “operates” on a corruption-ridden establishment.
“100 Days of Deception”
Korean Title: “100일의 거짓말”
Cast: Kim You Jung, Park Jinyoung, Kim Hyun Joo, Lee Moo Saeng, Jin Sun Kyu
Premiere Date: October 10
Broadcast Details: Saturdays and Sundays at 9:10 p.m. KST on tvN
“100 Days of Deception” is a period spy romance drama about top pickpocket Lee Ga Kyeong (Kim You Jung) who becomes an undercover spy for the independence movement and becomes entangled with interpreter Kim Tae Woong (Park Jinyoung), who also goes by the name Sato Hideo.
“Make Me Tingle”
Korean Title: “내가 떨릴 수 있게”
Cast: Nam Ji Hyun, Kim Jae Yeong
Premiere Date: October 15
Broadcast Details: Thursdays at 8 p.m. KST, available on Viki
“Make Me Tingle” is a chaotic romantic comedy about Gong Yeon Su (Nam Ji Hyun), a woman who believes in love but has never truly figured out what it means for her, and Dokgo Dal (Kim Jae Yeong), a sex-toy startup CEO who opens up a whole new world for her.
“Love in Disguise”
Korean Title: “나의 유죄인간”
Cast: Yim Si Wan, Seol In Ah, Kim Jung Hyun, Yeonwoo
Premiere Date: October 19
Broadcast Details: Mondays and Tuesdays at 8:50 p.m. KST on tvN
“Love in Disguise” is a romance thriller about arrogant chaebol heir Yoon Yi Jun (Yim Si Wan), who becomes a murder suspect, and former special forces officer Kang Jae Hee (Seol In Ah), who goes undercover as his personal secretary to investigate him.
“Final Table”
Korean Title: “파이널 테이블”
Cast: Ahn Hyo Seop, Hong Hwa Yeon, Chang Ryul, Jung Eugene, Jang Young Nam
Premiere Date: October 24
Broadcast Details: Saturdays and Sundays at 10:40 p.m. KST on JTBC
“Final Table” follows talented Korean chefs from around the world as they gather to compete in “The Table: K-Chef 2026,” a high-stakes survival competition to determine the best Korean chef. Joining the competition are head chef Kang Han (Ahn Hyo Seop) and floor manager Choi Song Yi (Hong Hwa Yeon).
“Oh My Guard”
Korean Title: “밑도 끝도 없이, 너다”
Cast: Jung Yong Hwa, Hong Seung Hee, Lee Yi Kyung, Park You Na, Han Chae Ah
Premiere Date: October 24
Broadcast Details: Saturdays and Sundays at 10:50 p.m. KST on Lifetime
“Oh My Guard” follows an unprecedented and unpredictable romance between top male actor Uhm Tae Bong (Jung Yong Hwa), who has a fatal flaw, and mysterious woman Oh Hae Ra (Hong Seung Hee), who believes she is the female lead of his drama “The Prince’s Bodyguard.”
“Summer Vacation”
Korean Title: “여름방학”
Cast: Jin Young, Cho Yi Hyun, Hong Ye Ji
Premiere Date: October 26
Broadcast Details: Mondays and Tuesdays at 10:50 p.m. KST on Lifetime, available on Viki
“Summer Vacation” follows ordinary 18-year-old high school student Kim Ha Yeon (Cho Yi Hyun) who has a mysterious experience during her summer vacation at Upo Village as she meets Jo Yu Gyeom (Jin Young), the son of the landowner of Upo Village.
“Dead-End Job”
Korean Title: “꿀알바”
Cast: Lee Jae Wook, Go Min Si, Kim Min Ha, Lee Hee Joon
Premiere Date: October 30
Broadcast Details: all episodes released simultaneously at 4 p.m. KST on Netflix
“Dead-End Job” is a mystery-horror fantasy drama that unfolds as Hyeok Jun (Lee Jae Wook) comes across a strange employment agency offering “perfect” part-time jobs that pay 50 times the usual hourly wage—only to be thrown into a terrifying, hellish workplace with horrors he could’ve never imagined.
“The Perfect Lie”
Korean Title: “라이어”
Cast: Yoo Yeon Seok, Seo Hyun Jin
Premiere Date: October 30
Broadcast Details: Fridays and Saturdays at 9:50 p.m. KST on MBC
“The Perfect Lie” is a psychological thriller in which cardiac surgeon Min Joon Ho (Yoo Yeon Seok) and school librarian Kang Ji Sun (Seo Hyun Jin) offer completely opposite accounts of the same memory, clashing fiercely in their search for the truth.
Vote in the poll above to share which K-dramas you’re watching in October!
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TEEN TOP Announces October Comeback With Schedule For “DON’T STOP”
TEEN TOP has kicked off the countdown to their next comeback!
On September 30 at midnight KST, TEEN TOP officially announced the date and details for their long-awaited return.
The group will be releasing their 11th mini album “DON’T STOP” on October 15 at 6 p.m. KST, and you can check out their schedule for the upcoming comeback below!
RIIZE Announces October Comeback And 2027 Plans For New Full-Length Album
Get ready: RIIZE has big plans for the months ahead!
On September 12, RIIZE held the first night of their third-anniversary fan meeting “Ch. RIIZE : ON AIR” at Incheon’s INSPIRE Arena. At the end of the show, RIIZE surprised fans by announcing their plans for two comebacks: one next month and one in spring of next year.
First, RIIZE will return with a new digital single on October 26, 2026. The group will then release their second full-length album, “EMOTIION,” sometime in spring 2027.
Stay tuned for more updates on RIIZE’s comeback!
In the meantime, watch RIIZE’s variety show “BOSS RIIZE” with subtitles on Viki below:
Watch Now
Or watch RIIZE’s episode of “Idol Festa Attack” below:
Ryu Hye Young And Nam Yoon Su’s Upcoming Thriller Film “Killing Time” Confirms October Premiere
Ryu Hye Young and Nam Yoon Su’s upcoming film “Killing Time” has confirmed its October release and unveiled a new poster!
“Killing Time” is a thriller about an internet broadcasting crew called “Killing Time” that gains popularity with sensational content, only to face a tragic incident when one of its members dies during a live stream. Determined to make a successful comeback, the crew heads to an abandoned hospital, where they are attacked by a mysterious entity and forced into a desperate fight for survival against its merciless assault.
Ryu Hye Young stars as Yeon Woo, a streamer for “Killing Time” who loses everything in an instant following the death of a team member. After encountering the mysterious entity, Yeon Woo finds herself thrust into a life-or-death struggle.
Nam Yoon Su plays Joo Won, the leader of “Killing Time” who pushes the boundaries even when things go too far. Determined to make a comeback, Joo Won remains fixated on creating sensational content even inside the blood-soaked abandoned hospital, showcasing his relentless drive to turn the terrifying situation into a hit.
The newly released poster shows a shattered play button drenched in blood. Positioned at the center of a black screen, the broken play button hints at the shocking concept of “Killing Live,” where a real-life fight for survival unfolds through a live broadcast.
Adding to the intrigue, the playback bar at the bottom resembles that of an actual video player, creating the feeling of having tuned into someone’s live broadcast. The tagline, “It ends only when you die,” further heightens the tension of the survival game.
“Killing Time” will hit theaters in October.
In the meantime, watch Nam Yoon Su in “Love in the Big City” on Viki:
WATCH NOW
Also check out Ryu Hye Young in “Law and The City” below:
On September 8, EVNNE’s agency Jellyfish Entertainment announced that the group will return with a new album in October, followed by a new tour.
The agency added that further details regarding the album and upcoming promotions will be announced separately at a later date.
Read Jellyfish Entertainment’s full statement below:
Hello, ENNVE [fandom name]. This is Jellyfish.
We would like to express our sincere gratitude to all ENNVE for your unwavering love and support for EVNNE, and we would like to share EVNNE’s promotion plans for the second half of 2026.
After spending meaningful time with ENNVE through fanmeeting and single album promotions during the first half of this year, EVNNE is preparing to make a comeback with a new album this October.
Along with the album release, EVNNE will present a variety of performances featuring their new songs through shows and tours, visiting ENNVE in various cities in person.
As EVNNE members are also looking forward to spending time with ENNVE while preparing for their upcoming promotions, we ask for your anticipation and interest in the upcoming album and performances they will be presenting.
Specific schedules and further details regarding their promotions in the second half of the year will be announced separately later.
We ask for your continued love and support for EVNNE’s promotions throughout the remainder of 2026.
Thank you.
Are you excited for EVNNE’s comeback? Stay tuned for more updates!
On September 7, TenAsia reported that Xdinary Heroes is preparing to return with new music in October, followed by a concert in mid-November. The band has reportedly been filming content related to their upcoming release.
In response to the report, JYP Entertainment confirmed, “Xdinary Heroes is preparing for a comeback next month,” adding, “They are also scheduled to hold a concert in November.”
The upcoming release will mark Xdinary Heroes’ first new music in approximately six months since their eighth mini album “DEAD AND” in April. It will also be their first comeback as a five-member band following the departure of Gun-il last month.
Stay tuned for more updates on Xdinary Heroes’ upcoming comeback!
