Kim Bum Is A Flirtatious Executive Director Pursuing Chae Won Bin In “Sold Out On You”

“Sold Out on You” has unveiled new stills of Kim Bum!

“Sold Out on You” is a romantic comedy about the unexpected love story between Matthew Lee (Ahn Hyo Seop), a perfectionist farmer juggling multiple jobs, and Dam Ye Jin (Chae Won Bin), a top home shopping show host who suffers from severe insomnia.

Kim Bum is set to take on his first-ever romantic comedy through “Sold Out on You.” He will play Seo Eric, the executive director of the global skincare brand L’Etoile, bringing fluttering excitement with his bold, straightforward flirting toward Dam Ye Jin.

As a member of a chaebol family who is determined not to get caught up in a cutthroat succession battle, Seo Eric has always deliberately kept himself out of the running by living a leisurely life in order to avoid competing for the title of successor.

In the recently released teaser and highlight video, he introduces himself to Ye Jin with a confident smile, and his line, “You really don’t recognize me?” piques curiosity about Eric and Ye Jin’s past. He also adds a comedic touch by glaring fiercely at Matthew Lee with clenched fists, only to be helplessly dragged away by Song Hak Daek (Go Doo Shim), heightening anticipation for his dynamic chemistry with the other characters.

Kim Bum’s visual transformation is another standout detail. His “mocha gold” hairstyle underscores his character’s French background, while his sharp lineup of tailored suits emphasizes the polished, sophisticated aura of a brand executive.

Kim Bum Is A Flirtatious Executive Director Pursuing Chae Won Bin In “Sold Out On You”插图

“Sold Out on You” will premiere on April 22 at 9 p.m. KST.

In the meantime, watch Kim Bum’s drama “Ghost Doctor” below!

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Choi Daniel Is A Star Writer Who Isn’t Shy About Pursuing Kim Go Eun In “Yumi’s Cells 3”

Get ready for a love triangle to form on “Yumi’s Cells 3”!

Based on the popular webtoon of the same name, “Yumi’s Cells” tells the story of an ordinary office worker named Yumi (Kim Go Eun)—from the point of view of the many brain cells in her head controlling her every thought, feeling, and action. In Season 3, Kim Jae Won plays Yumi’s new love interest Soon Rok, an editorial PD at Julie Publishing.

Spoilers

On the first two episodes of “Yumi’s Cells 3,” the arrival of Soon Rok caused a stir in Yumi’s cell village. After finding success as a writer, Yumi had been living a mundane, almost emotionless life, but Soon Rok constantly seemed to be finding new ways to infuriate her. At the end of the second episode, Yumi was unable to contain her anger after learning that Soon Rok had requested to have a different PD assigned to her in his stead, leading to a climactic confrontation on the train to Busan.

Newly released stills from the drama’s upcoming episode introduce a brand-new character that may emerge a rival for Yumi’s affections: Ju Ho (Choi Daniel), a star writer at Julie Publishing who becomes interested in Yumi and actively pursues her.

A character that wasn’t in the original webtoon, Ju Ho is a friendly, easygoing guy who has a manly charm but can be a bit of a busybody. Outgoing and talkative, Ju Ho is the polar opposite of the reserved Soon Rok, who is his assigned editor.

During a bookstore excursion in Busan, Yumi wears a surprised expression while Ju Ho holds up a book with a cheerful, disarming smile. Soon Rok, on the other hand, appears somewhat dispirited as he clutches a book without seeming the least bit interested in reading it.

Choi Daniel Is A Star Writer Who Isn’t Shy About Pursuing Kim Go Eun In “Yumi’s Cells 3”插图
Choi Daniel Is A Star Writer Who Isn’t Shy About Pursuing Kim Go Eun In “Yumi’s Cells 3”插图1
Choi Daniel Is A Star Writer Who Isn’t Shy About Pursuing Kim Go Eun In “Yumi’s Cells 3”插图2

A final photo captures Yumi and Ju Ho facing each other alone, piquing curiosity as to what will transpire between them.

Choi Daniel Is A Star Writer Who Isn’t Shy About Pursuing Kim Go Eun In “Yumi’s Cells 3”插图3

The “Yumi’s Cells 3” production team teased, “With Soon Rok’s arrival, Yumi’s dry and dreary routine comes to an end. Please keep an eye on the relationships between Yumi, who still finds love difficult but sincerely gives her all; Soon Rok, who is changing because of Yumi; and new character Ju Ho.”

The next episode of “Yumi’s Cells 3” will be released on April 20 at 6 p.m. KST.

In the meantime, watch the first two episodes of the drama with subtitles on Viki below:

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