May Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between April 21 and May 21.

Byeon Woo Seok, who recently starred in “Perfect Crown,” topped this month’s list after seeing a 98.14 percent increase in his brand reputation index since April, bringing his total score to 13,270,451.

Park Ji Hoon, who is currently starring in the new drama “The Legend of Kitchen Soldier,” took second place with a brand reputation index of 11,929,116, marking a 24.40 percent rise in his score since April.

Yoo Hae Jin, who recently won the Grand Prize at the Baeksang Arts Awards for his performance in “The King’s Warden,” ranked third with a brand reputation index of 8,213,699, marking a 65.50 percent increase in his score.

Kim Jae Won, who recently stole hearts in “Yumi’s Cells 3,” came in fourth place with a brand reputation index of 6,374,939 for May.

Finally, Kim Hye Yoon, the star of the record-breaking film “Salmokji: Whispering Water,” rounded out the top five with a brand reputation index of 5,919,748, marking a 20.24 percent rise in her score since April.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Park Ji Hoon
  3. Yoo Hae Jin
  4. Kim Jae Won
  5. Kim Hye Yoon
  6. Koo Kyo Hwan
  7. Chae Won Bin
  8. Go Youn Jung
  9. Lee Sang Yi
  10. Mun Ka Young
  11. Kim Go Eun
  12. Park Bo Young
  13. Shin Hae Sun
  14. Ha Jung Woo
  15. Yoon Kyung Ho
  16. Kang Mina
  17. Gong Seung Yeon
  18. Baek Sun Ho
  19. Lee Byung Hun
  20. Jeon So Young
  21. Yoo Su Bin
  22. Heo Nam Jun
  23. Jung Woo
  24. Park Jeong Min
  25. IU
  26. Lee Jun Young
  27. Ahn Hyo Seop
  28. Gong Myoung
  29. Moon Chae Won
  30. Seo Ji Hye

Watch Park Ji Hoon in “The Legend of Kitchen Soldier” on Viki below:

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And watch Kim Jae Won in “Yumi’s Cells 3” here:

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Or check out Byeon Woo Seok and Gong Seung Yeon’s drama “Flower Crew: Joseon Marriage Agency” below!

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May Actor Brand Reputation Rankings Announced插图

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Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”

“The Scarecrow” has shared new stills ahead of its upcoming episode!

“The Scarecrow” follows a detective investigating a series of murders who is forced into an unlikely partnership with a man he despises. Set between 1988 and 2019, the suspenseful story tracks two men bound by misfortune and an uneasy alliance of hatred as they chase the truth across 30 years.

Spoilers

In the previous episode, Kang Tae Joo (Park Hae Soo) identified the same criminal’s modus operandi in the bodies of victims from the Muwon murder case and the sixth murder case, arguing that “the serial killings are not over.” He also did not overlook a recent child disappearance case in the Gangseong region. He suspected that eight-year-old girl Yoon Hye Jin (Lee Arin) could be another victim of the serial killings.

However, the body discovered at the search site turned out not to be Yoon Hye Jin but a new victim. Amid this, a shocking twist was revealed. It was discovered that Cha Si Young, along with Jang Myeong Do (Jeon Jae Hong), Do Hyeong Gu (Kim Eun Woo), and Park Dae Ho (Ryu Hae Jun), had already found Yoon Hye Jin’s body and secretly concealed it. Testimony from Lee Gi Hwan (Jung Moon Sung), who recounted what he witnessed “30 years ago,” heightened the tension.

As the investigation and trial of the Gangseong serial murder case continue, the already hostile relationship between Kang Tae Joo (Park Hae Soo) and Cha Si Young (Lee Hee Joon) grows even more tense. In the newly released photos, the two are seen confronting each other at their former classmate Park Sang Beom’s (Gil Eun Sung) room salon, drawing attention. Viewers can’t wait to find out why Park Sang Beom, who serves as Cha Si Young’s loyal subordinate, is kneeling before Kang Tae Joo.Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”插图

With serial murders continuing to occur even while Im Seok Man (Baek Seung Hwan) is in custody, the hunt for the real culprit has returned to square one. Kang Tae Joo and Cha Si Young’s reactions, which appear even sharper and more sensitive than before, suggest that the conflict between the two is far from over.Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”插图1 Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”插图2

Cha Moo Jin’s (Yoo Seung Mok) sudden visit to Kang Sun Young;s (Seo Ji Hye) home also sparks curiosity. Attention is focused on what has brought these two people, who seemed to have no connection, together.Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”插图3

The production team stated, “In the upcoming 10th episode, Kang Tae Joo attempts a certain deal with Cha Si Young in order to find Yoon Hye Jin’s missing body. The confrontation between those who are trying to bury the truth and those who are determined to uncover it will create intense tension.”

The next episode of “The Scarecrow” will air on May 19 at 10 p.m. KST.

Catch up with the drama on Viki below:

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Park Hae Soo And Lee Hee Joon’s Conflict Intensifies In “The Scarecrow”插图4

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5 Reasons Why K-Drama “The Scarecrow” Is The Definitive Answer To Bong Joon Ho’s “Memories Of Murder”

If you’re drawn to dark, realistic crime stories, the K-drama “Beyond Evil” and the Korean movie “Memories of Murder” have probably stayed with you. Directed by Bong Joon Ho and led by Song Kang Ho, the film was inspired by real-life crimes of an unsolved serial killer case and famously left audiences with a deeply unsettling, unresolved ending. Fast-forward to 2026, and the K-drama “The Scarecrow” revisits the same haunting case, but this time it approaches the story with hindsight and a very different emotional lens. Here’s why this K-drama stands out.

1. A cold case with a “solved” perspective

The Scarecrow

“The Scarecrow” is set in a world where the truth has already surfaced. The story is shaped by the 2019 breakthrough that finally identified the killer. Through a non-linear narrative, we follow an older Kang Tae Joo (Park Hae Soo) as he revisits the case and comes face-to-face with the man responsible. Moving from the 1980s to 2019, the show shifts its focus from simply uncovering the killer to examining how the system failed for so long and what closure really looks like after decades of uncertainty.

2. The detective vs. the prosecutor

The Scarecrow

At the heart of the drama is a tense and emotionally charged relationship. Kang Tae Joo (Park Hae Soo), now a retired profiler, is unexpectedly pulled back into the investigation. Cut to the ’80s, circumstances in Seoul throw him back to his hometown, where his past resurfaces when he’s forced to work again with prosecutor Cha Si Young (Lee Hee Joon), someone tied to a difficult chapter in his life. Their shared history adds weight to every interaction, especially as the imprisoned killer insists that Tae Joo is the only one who can uncover the “real truth.” This dynamic makes the story as much about personal reckoning as it is about solving a crime.

3. The “scarecrow” motif

The Scarecrow

Director Park Joon Woo, known for the K-drama “Taxi Driver,” takes a thoughtful and symbolic approach here. Instead of focusing purely on the identity of the killer, the series digs into the investigative failures of the past. The series title comes from a dark, real-life tactic used by police in the 1980s: they actually placed scarecrows in the fields as “psychological warnings” to try and scare the killer away. In the drama, the scarecrow becomes a chilling marker for the crime scenes and a symbol of an investigation that remained “frozen” and stuck for decades. 

4. Voice of victims

The Scarecrow

One of the show’s strongest aspects is its commitment to telling the story from the perspective of those affected. Through journalist Seo Ji Won (Kwak Sun Young), we see how fear spread across the town of Gangseong and how deeply the crimes impacted everyday lives. She challenges authority, questions rushed conclusions, and keeps the focus on accountability.

5. Emotional weight of the ensemble

The Scarecrow

With more time to explore its characters, the show also builds a layered and emotionally rich world. Seo Ji Hye plays Tae Joo’s younger sister Kang Sun Young, a school teacher whose relationship with Lee Ki Beom (Song Geon Hee) adds a personal conflict to the story. At the same time, the relationship between the Lee brothers—Lee Ki Hwan (Jung Moon Sung), a quiet bookstore owner, and Lee Ki Beom—brings a sense of immediacy and tension. 

Ultimately, “The Scarecrow” serves as the “closing argument” to a trial that lasted 33 years. It is a crime procedural thriller but also a re-telling of the infamous serial killer, but through the lens of victims, survivors, the wrongfully accused, and the long, arduous road to justice. For viewers who have long been haunted by that final, silent gaze of Song Kang Ho in Bong Joon Ho’s film, this 12-episode drama finally allows viewers to look back at the tragedy through a new perspective.

Start watching “The Scarecrow”:

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mon.y is a devoted connoisseur of Asian dramas and pop culture, with a deep-rooted love for storytelling that spans K-dramas, C-dramas, J-dramas, and everything in between. A longtime entertainment addict turned passionate writer, she brings heartfelt enthusiasm and a sprinkle of sass to every review and deep dive.

Currently watching: “Yumi’s Cells 3,” “Perfect Crown,” “We Are All Trying Here,” “Sold Out On You,” and “The Scarecrow.”
Looking forward to: “My Royal Nemesis” and “The Wonderfools.”

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Watch: Seo Ji Hye Gets Overwhelmed As Fragmented Memories Resurface In “Reverse” Preview Teaser

Wavve’s original series “Reverse” has unveiled a preview for its first two episodes!

“Reverse” is a mystery revenge thriller in which Myo Jin (Seo Ji Hye), who gets caught up in an explosion at a chaebol family’s villa and loses her memory, works to recover those memories in order to uncover the secrets of her suspicious fiancé Jun Ho (Go Soo) and the truth behind the accident.

In the newly released preview, Myo Jin and Jun Ho are seen preparing dinner together outside their home. Jun Ho grills barbecue and casually asks Myo Jin to pass him alcohol and pour it over the flames. The moment quickly turns dangerous as a sudden fire breaks out. The incident appears to trigger something buried deep within Myo Jin’s mind, causing her to collapse to the ground. In distress, she asks, “Jun Ho, what happened to me?”

The video then shifts to a hypnosis session, where a doctor urges Myo Jin to recall any memories, whether good or bad. As she closes her eyes, fragmented images begin to surface—a man shouting, a sense of confinement, and a struggle as she is dragged away. When asked about what she is experiencing, Myo Jin responds, “It seems like I did something wrong,” while flashes of violence, including the image of her stabbing someone, flicker through her mind.

Watch the full video below!

“Reverse” is set to be released on April 17. Stay tuned!

Until then, watch Seo Ji Hye and Go Soo in “Heart Surgeons” with subtitles below:

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Watch: Seo Ji Hye Gets Overwhelmed As Fragmented Memories Resurface In “Reverse” Preview Teaser插图

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Seo Ji Hye Dishes On Her Character In New Drama “Reverse”

Wavve’s original series “Reverse” has unveiled a new still featuring Seo Ji Hye in character!

“Reverse” is a mystery revenge thriller in which Myo Jin (Seo Ji Hye), who gets caught up in an explosion at a chaebol family’s villa and loses her memory, works to recover those memories in order to uncover the secrets of her suspicious fiancé Jun Ho (Go Soo) and the truth behind the accident.

Seo Ji Hye transforms into Ham Myo Jin and shoulders the significant responsibility of driving the overall narrative. She will densely portray a character who struggles amidst the gap between the circumstances surrounding her and her fragmented memories, all while pursuing the truth.

Seo Ji Hye Dishes On Her Character In New Drama “Reverse”插图

Seo Ji Hye shared that, in portraying her character, she strived to remain faithful to the primal reactions Ham Myo Jin would have felt in every moment. She added that she put great effort into meticulously depicting the point where the different psychological states of her past and present selves ultimately converge into a single essence.

“Reverse” is set to be released on April 17. Stay tuned!

Until then, watch Seo Ji Hye and Go Soo in “Heart Surgeons” with subtitles below:

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Seo Ji Hye Dishes On Her Character In New Drama “Reverse”插图1

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Seo Ji Hye Wakes Up To Face Her Fiancé Go Soo Whom She Has No Memory Of In New Mystery Thriller Drama “Reverse” Teasers

Wavve’s original series “Reverse” has unveiled a new main poster and teaser!

“Reverse” is a mystery revenge thriller in which Myo Jin (Seo Ji Hye), who gets caught up in an explosion at a chaebol family’s villa and loses her memory, works to recover those memories in order to uncover the secrets of her suspicious fiancé Jun Ho (Go Soo) and the truth behind the accident.

Based on an audio movie released in 2022—voiced by Lee Sun Bin, Lee Jun Hyuk, Dasom, and Im Won Hee—the drama adaption of “Reverse” is an eight-episode series newly restructured by expanding on its core theme of amnesia.

Led by Seo Ji Hye and Go Soo, the series also stars Kim Jae Kyung, Im Won Hee, Lee Hyun Kyung, Choi Moo Sung, Shim Hyung Tak, and others, who are expected to deliver intense performances that heighten the tension.

The main poster features the ominous phrase, “Erased memories, reversed truth—suspect everyone,” and sparks curiosity with the stark contrast between Myo Jin, who looks as if she has been thrown into shock, and Jun Ho, who wears a chilling facial expression that reveals nothing of what he is thinking.

Seo Ji Hye Wakes Up To Face Her Fiancé Go Soo Whom She Has No Memory Of In New Mystery Thriller Drama “Reverse” Teasers插图

In the teaser video that was released alongside the poster, after waking up following the horrific explosion, Myo Jin asks, “What happened to me?” Jun Ho answers gently, “Do you remember? We’re engaged,” while at the same time showing a suspicious attitude that ratchets up the tension.

In particular, as Myo Jin begins digging into the truth behind the incident on her own, Jun Ho gradually starts to reveal an increasingly violent true nature—further amplifying curiosity about the twists and the truth that lie ahead.

“Reverse” is set to be released on April 17. Stay tuned!

Until then, watch Seo Ji Hye and Go Soo in “Heart Surgeons” with subtitles below:

Watch Now

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Seo Ji Hye Wakes Up To Face Her Fiancé Go Soo Whom She Has No Memory Of In New Mystery Thriller Drama “Reverse” Teasers插图1

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