Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 23 to April 23.

Wanna One’s Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 9,217,765. High-ranking phrases in his keyword analysis included “RE:FLECT,” “boyish charm,” and “Bodyelse,” while his highest-ranking related terms included “release,” “look forward to,” and “make a comeback.” Park Ji Hoon’s positivity-negativity analysis also revealed a score of 93.61 percent positive reactions.

BTS’s Jimin came in at a close second with a brand reputation index of 9,187,795, marking a 20.45 percent increase in his score since last month.

BTS’s Jungkook shot to third place after seeing a whopping 174.83 percent rise in his brand reputation index, bringing his total score for the month to 8,333,406.

BTS’s V held onto his spot at fourth place with a brand reputation index of 7,876,522, marking a 41.01 percent increase in his score since last month.

Finally, IVE’s Jang Won Young rounded out the top five with a brand reputation index of 7,161,255, marking a 14.41 percent rise in her score.

Check out the top 30 for this month below!

  1. Wanna One’s Park Ji Hoon
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s V
  5. IVE’s Jang Won Young
  6. BLACKPINK’s Jennie
  7. BTS’s Jin
  8. BTS’s RM
  9. BTS’s j-hope
  10. BTS’ Suga
  11. BLACKPINK’s Rosé
  12. aespa’s Karina
  13. BLACKPINK’s Lisa
  14. BIGBANG’s G-Dragon
  15. KISS OF LIFE’s Natty
  16. BLACKPINK’s Jisoo
  17. IVE’s An Yu Jin
  18. Red Velvet’s Joy
  19. aespa’s Winter
  20. IVE’s Rei
  21. NU’EST and Wanna One’s Hwang Minhyun
  22. Red Velvet’s Irene
  23. SHINee’s Key
  24. THE BOYZ’s New
  25. Girls’ Generation’s Taeyeon
  26. TWICE’s Nayeon
  27. Girls’ Generation’s Lim Yoona
  28. Red Velvet’s Seulgi
  29. Red Velvet’s Wendy
  30. THE BOYZ’s Juyeon

Watch teasers for Park Ji Hoon’s upcoming drama “The Legend of Kitchen Soldier” here:

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And check out BTS’s docu-series “BREAK THE SILENCE” below!

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Individual Idol Brand Reputation Rankings Announced插图

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Wendy, Young K, Kim Jae Joong, And More Announced As Masters For New Audition Show “The Scout”

The upcoming music audition program “The Scout” has unveiled its star-studded lineup of masters along with its first teaser!

On April 17, ENA announced its new music project “The Scout: Stars Reborn,” revealing Lee Seung Chul, Kim Jae Joong, Red Velvet’s Wendy, DAY6’s Young K, and Choo Sung Hoon as the show’s masters.

“The Scout” is a growth-focused music project in which top industry experts personally discover “hidden gems”—artists who have already debuted but have yet to fully showcase their potential—and guide them toward new opportunities.

Alongside the announcement, the show released its official poster and teaser video.

In the poster, the masters come together with a commanding presence, their forward-facing gazes reflecting their mission to uncover undiscovered talent. Lee Seung Chul stands at the center, anchoring the lineup with his signature charisma, while Young K and Choo Sung Hoon add a steady intensity with their arms crossed. With Kim Jae Joong and Wendy rounding out the team, the lineup highlights a wide range of musical backgrounds.

Wendy, Young K, Kim Jae Joong, And More Announced As Masters For New Audition Show “The Scout”插图

The teaser underscores the concept of “stars being reborn,” carrying the message, “A story of rising stars created by established stars.” In the clip, Lee Seung Chul explains, “There are many people who debuted but weren’t able to find success and became discouraged. The goal is to bring them back and ‘reboot’ them through music.”

The video also introduces 16 contestants selected through closed auditions. After Lee Seung Chul announces, “Congratulations on becoming the muses of ‘The Scout,’” Kim Jae Joong, Wendy, Young K, and Choo Sung Hoon appear one by one, signaling the start of the journey.

Watch the teaser below:

“The Scout” is set to premiere on May 8 at 8 p.m. KST.

In the meantime, watch Kim Jae Joong on “BOYS II PLANET” on Viki below:

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Wendy, Young K, Kim Jae Joong, And More Announced As Masters For New Audition Show “The Scout”插图1

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