April Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 29 to April 29.

BTS continued their reign at the top of the list this month with a brand reputation index of 11,547,433 for April.

Yoo Jae Suk took second place with a brand reputation index of 7,325,244, while Lim Young Woong ranked third with a score of 6,675,381.

Byeon Woo Seok shot to third place after seeing a staggering 252.87 percent increase in his brand reputation index since March, bringing his total score to 5,316,985.

Finally, Park Ji Hoon rounded out the top five with a brand reputation index of 5,105,720.

Check out the top 30 for this month below!

  1. BTS
  2. Yoo Jae Suk
  3. Lim Young Woong
  4. Byeon Woo Seok
  5. Park Ji Hoon
  6. IVE
  7. Son Heung Min
  8. Lee Jung Hoo
  9. Kim Hye Yoon
  10. SEVENTEEN
  11. Ha Jung Woo
  12. BLACKPINK
  13. Kim Jong Kook
  14. Ryu Hyun Jin
  15. HANRORO
  16. HaHa
  17. Yoo Hae Jin
  18. BIGBANG
  19. Wanna One
  20. aespa
  21. Sung Si Kyung
  22. TWICE
  23. Park Ji Sung
  24. Kang Ho Dong
  25. KiiiKiii
  26. Park Bo Gum
  27. Jun Hyun Moo
  28. Lee Byung Hun
  29. Ha Ji Won
  30. Kim Do Yeong

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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Or watch Byeon Woo Seok in “Lovely Runner” here:

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And Park Ji Hoon in “Love Song for Illusion” below!

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April Star Brand Reputation Rankings Announced插图

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April Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 5 to April 5.

“How Do You Play?” topped this month’s list with a brand reputation index of 5,443,809, marking a 4.87 percent increase in its score since March. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “HaHa,” and “Heo Kyung Hwan,” while its highest-ranking related terms included “contribute,” “fun,” and “become a regular cast member.” The program’s positivity-negativity analysis also revealed a score of 91.16 percent positive reactions.

Meanwhile, “Running Man” took second place for the month with a brand reputation index of 3,849,074.

“Home Alone” (“I Live Alone”) came in at a close third with a brand reputation index of 3,778,861 for April.

“You Quiz on the Block” shot to fourth place after seeing a 108.22 percent increase in its brand reputation index, bringing its total score to 3,526,472 for April.

Finally, “My Little Old Boy” rounded out the top five with a brand reputation index of 3,484,370, marking a 34.84 percent rise in its score since March.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Running Man”
  3. “Home Alone” (“I Live Alone”)
  4. “You Quiz on the Block”
  5. “My Little Old Boy”
  6. “Nameless Legend”
  7. “Knowing Bros” (“Ask Us Anything”)
  8. “Radio Star”
  9. “National Singing Contest”
  10. “Immortal Songs”
  11. “Whenever Possible”
  12. “2 Days & 1 Night Season 4”
  13. “I Am Solo”
  14. “Unpredictable”
  15. “The Firsts”
  16. “Gag Concert”
  17. “Mr. House Husband”
  18. “Lovers of Joseon”
  19. “Amazing Saturday”
  20. “Same Bed, Different Dreams”

Watch “Running Man” with subtitles on Viki below:

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Or catch up on “Home Alone” here:

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And “My Little Old Boy” below!

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April Variety Show Brand Reputation Rankings Announced插图

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Watch: Yu Jae Seok, Lee Kwang Soo, Byeon Woo Seok, And Ji Ye Eun Take On Chaotic Guesthouse Schedule In “Jae Seok’s B&B Rules!” Teaser

Netflix’s upcoming variety show “Jae Seok’s B&B Rules!” has unveiled a new teaser!

“Jae Seok’s B&B Rules!” follows Yu Jae Seok as he takes on the challenge of running a bed-and-breakfast for the very first time. Joined by Lee Kwang Soo, Byeon Woo Seok, and Ji Ye Eun as staff members, they welcome guests and create memorable moments filled with laughter, chaos, and heartfelt warmth.

The newly released teaser shows rookie camp host Yu Jae Seok welcoming guests to “Jae Seok’s B&B Rules!” with a greeting and fireworks marking the opening. Staff members Lee Kwang Soo, Byeon Woo Seok, and Ji Ye Eun also stand out with their enthusiastic promise to help large groups of guests experience “heaven.”

Next, the tightly packed three days and two nights camp schedule stands out. The program runs nonstop, from morning wake-up missions and three meals a day to afternoon games, evening talent shows, and late-night emotional sessions. The 24-hour schedule is designed to keep guests fully engaged.

In contrast to their overflowing enthusiasm, staff members are later seen struggling under the demanding schedule. After voicing their complaints, Yu Jae Seok is shown collapsing from exhaustion, saying, “Not even the owner can rest,” which adds a comedic moment.

Watch the teaser below!

The production team said the key difference between this program and previous guesthouse variety shows is the camp format. They explained, “While traditional guesthouse programs focused on providing lodging and meals, this time, a large group of people live together for two nights and three days and experience a structured, 24-hour program.”

They added, “It naturally evokes memories of retreats with activities like campfires and talent shows. Guests who have long wanted to try games seen on variety shows get to experience content that feels familiar but is rarely available in real life, such as floor-cushion quizzes and wake-up missions, allowing viewers to feel a sense of vicarious satisfaction.”

They also said, “Most importantly, another charm is that viewers will see a new side of Yu Jae Seok, who is known for drawing out people’s stories and leading large groups smoothly. Amid the intense schedule, viewers will also see a more human side of Yu Jae Seok, rather than the image of a flawless MC, as he shows moments of imperfection.”

“Jae Seok’s B&B Rules!” is set to premiere on May 26.

In the meantime, watch Yu Jae Seok and Ji Ye Eun in “Running Man” on Viki:

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Watch: Yu Jae Seok, Lee Kwang Soo, Byeon Woo Seok, And Ji Ye Eun Take On Chaotic Guesthouse Schedule In “Jae Seok’s B&B Rules!” Teaser插图

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